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Who’s Waging the Wearables Wars? Part IV: Bose

AR Insider

Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Each installment will profile a different tech leader’s moves and motivations in wearables. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose.

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Microsoft Ignores XR Investments in Favour of AI

XR Today - Mixed Reality tag

Microsoft recently released information regarding its recent Q2 2024 earnings call. Regarding Mcrosoft’s recent performance, Amy Hood, the EVP and CFO at Microsoft , noted: This quarter, revenue was $62 billion, up 18% and 16% in constant currency. The call hits all the expected notes, such as genAI. So not all is lost.

Insiders

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Leaked Concept Videos Show Samsung’s Take On AR Glasses

VRScout

’ During the weekend prolific Microsoft leaker WalkingCat , the same individual responsible for leaking images of the Oculus Quest 2 back in July of 2020, posted two concept videos showcasing what appears to be Samsung’s take on a dedicated AR headset. On the surface, the Glasses Lite looks like your standard pair of sunglasses.

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Will Headworn AR Revenues Exceed $17 Billion by 2025?

AR Insider

Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables. In addition to Apple, Microsoft has already begun to accelerate the headworn AR market. Its $22 billion 10-year contract with the U.S.

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The Role of the Avatar in the Metaverse

XR Today - Virtual Reality

Alternatively, Meta’s big tech teammate, Microsoft, also launched a huge partnership on cross-compatibility with the former’s Quest product lineup and latter’s Office 365 solutions. Microsoft is already vying for the Metaverse after its massive $67 billion deal with Activision Blizzard. What Is an Avatar?

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Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Furthermore, to continue its OEM success, Qualcomm is developing an MR & VR reference design, which Goertek helped create and Tobii assisted by integrating its eye-tracking technology.

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Apple refers to its AR/VR/MR solutions brand as spatial computing, which differentiates itself from the market. The news comes after Microsoft debuted 365 tools on Meta’s MR headset, the Quest 3.