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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Time for Enterprise to Enter the Magicverse, with Magic Leap's Brian Kane

XR for Business Podcast

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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Magic Leap’s John Gaeta talks about the future of cinema, storytelling and mixed reality

The Ghost Howls

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. People knew it was not possible to do that: the film resonated because only in a simulation, only in virtual reality you can cheat time and space. Magic Leap glasses.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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The XR Week Peek (2022.06.06): Sony announces four games for PSVR 2, and Apple today…

The Ghost Howls

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. There I have tried some interesting devices like Weart haptic gloves, OWO haptic suit, but especially the Magic Leap 2, which I found to be a very well-made piece of hardware! News worth a mention. Image from OpenBCI).

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EndeavorXR’s Amy Peck Notes Top 2023 Trends

XR Today - Mixed Reality tag

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

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