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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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The XR Week Peek (2020.04.27): Magic Leap’s new course, Fortnite rocks with concerts and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

As always, they’re doing a great job not only with the product but also with the communication strategy. Image by Magic Leap). Magic Leap 2 is coming in Q1 2022. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Magic Leap releases its SDK. It is so possible to start creating your Magic Leap application.

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The XR Week Peek (2022.05.30): Niantic launches VPS, Pico launches Neo 3 Link, and much more!

The Ghost Howls

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators — big aircraft simulators, etc. But obviously these people couldn’t afford a $50-million simulator. And I’m together with Magic Leap, I think Magic Leap is a wonderful product. So is, I think, Microsoft with Hololens.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators — big aircraft simulators, etc. But obviously these people couldn’t afford a $50-million simulator. And I’m together with Magic Leap, I think Magic Leap is a wonderful product. So is, I think, Microsoft with Hololens.

AR 78