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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, in a world where companies can’t always create the in-person interactions required to leave a lasting impression on their customer, XR represents a powerful promotional tool. Autoliv and Unity. One of the largest gas appliance manufacturers in Japan, Rinnai is also among the top tankless gas water heaters in North America.

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Virtualware Appoints VRARA’s John A Cunningham to Advisory Board

XR Today - Mixed Reality tag

Cunningham currently serves as the Chief Operating Officer of the VR/AR Association (VRARA) and is the former Head of Government and Aerospace Business for Unity Technologies. Additionally, Virtualware aims to help Unity instructors and workforce development.

Unity 82
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Emerging Trends in the VR Gaming Industry?—?2023

ARVR

A leading Unity 3d game development services provider explained that gaming is the biggest driver of VR and it will certainly continue in the near future. Immersive Sporting and Events Sporting events now meet gaming in the world of immersive experiences. By 2025, it will grow at a CAGR of $571 billion.

Trends 349
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The XR Week Peek (2024.02.06): Apple ships the Vision Pro, Meta had record revenues, and more!

The Ghost Howls

More info (Nathie going around the streets with the Vision Pro on) More info (Vision Pro guy with a robot dog) More info (A girl staying in the pool with the Vision Pro) More info (Photos and videos of other people wearing the headset in public places) Unity has released the tools to build for the Vision Pro. I sincerely hope so.

Apple 408
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VR/AR Association Holds Virtual Summit Dedicated to the Metaverse

ARPost

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. To him, that includes AR content creation tools, the AR Cloud, spatial computing, and consumer AR glasses. Immerse Returning to In-person. The Metaverse for Work.

AR 431
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XR Market Growth to Top $345.9bn by 2030, Report Shows

XR Today - Augmented Reality tag

North America would also lead global markets for the same period. It added that onboarding , immersive developer support groups, and software developer kits (SDKs) would also boost XR services. Many immersive education applications now exist on the market.

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Snapdragon Spaces Redefines XR at IGS Europe 2022

XR Today - Augmented Reality tag

Qualcomm’s extended reality (XR) software development ecosystem, Snapdragon Spaces, is gaining significant traction as a tool for professional-grade immersive content creation. The firm is also scaling its internal XR team in regions such as North America, Europe, India, and China. What’s Next?

Europe 73