Tech Trends VR

APRIL 24, 2018

. Immersive tech and training go back 50 years, but how has that relationship changed? We have started to improve cognition and retention of knowledge through immersive learning environments. We have started to improve cognition and retention of knowledge through immersive learning environments.

Training 327

Training Simulation Head Mounted Display Knowledge Base 327

AR Insider

JUNE 11, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. A typical banner-ad campaign A/B tested AR ads (test group) versus non-AR ad (control group). Consumer brands, if fitting to the medium, should start to build an AR knowledge base. Isolate the Variable.

AR 364

AR Case Study Knowledge Base Groups 364

AR Insider

MAY 13, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. More evidence from the upper-funnel side of the AR ad spectrum comes from Brooklyn-based sneaker retailer GREATS. This is known in the advertising analytics world as brand recall — a key metric for awareness-based advertising.

AR 323

AR Knowledge Base Video Data 323

XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

AR 58

AR Unreal Education Unity 58

XR Today - Mixed Reality tag

DECEMBER 18, 2023

The enterprise XR space is full of big-name competitors, all claiming that their immersive solutions will be the ones to take the future of work forward and into the present day. The VRARA, however, are raising concerns over Meta’s enterprise (re)debut. The impact of the Metaverse is real, and it’s happening today, right now. –

Education 90

Education United Kingdom Microsoft Industry 90

VRWorld

AUGUST 4, 2017

During the “great entertainment war,” The Walt Disney Company faced a challenge from the Dalian Wanda Group and decided to go all out on its properties and super-charge the connection between its franchises and entertainment parks. Expect a whole new level of immersion.

Florida 63

Florida Knowledge Base New York Entertainment 63

Tech Trends VR

SEPTEMBER 5, 2018

. The healthcare industry is ripe for embracing immersive xR learning technologies in training professionals and informing patients. Gaining a solid knowledge base (e.g., The cognitive skills learning system in the brain has evolved to obtain knowledge and facts and to tie those to specific situations.

Healthcare 286

Healthcare Training Construction Technology 286