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Campaign Tracker: AR Boosts Ad Conversions 300%

AR Insider

A typical banner-ad campaign A/B tested AR ads (test group) versus non-AR ad (control group). Consumer brands, if fitting to the medium, should start to build an AR knowledge base. Isolate the Variable. As for the campaign itself and the measurement methodology, it involved a $999 premium Miele Vaccum.

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Expert View: 3 ways VR is transforming Learning & Development

Tech Trends VR

90% of the students who learned with VR passed their test vs. 40% of students from the other group. This is the Knowledge-Based Model of VR training. 90% of the students who learned with VR passed their test vs. 40% of students from the other group. The content is replaced in its spatial context, enhancing cognition.

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GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

News Feed placement was based on demographic targeting for GREATS’ highest lifetime-value customers. This is known as lookalike targeting — zeroing in on demographics in one channel (in this case, Facebook) — that represent groups with proven brand loyalty from other channels. Proof Points .

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Therefore, the knowledge base surrounding XR content creation is slimmer than conventional development routes. At the same time, many, many fantastic applications and software solutions exist for enterprise and consumer markets – and the service providers should be championed. However, the XR space is still emerging.

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Will Meta’s Consumer Focus Collapse its Enterprise Vision? 

XR Today - Mixed Reality tag

During the promotional video, Clegg highlighted the importance of laying the groundwork for the future industrial Metaverse based on the increasing talent pool, expanding knowledge bases, and exposure to new technologies.

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Disneyland Goes VR with Star Wars Experience

VRWorld

During the “great entertainment war,” The Walt Disney Company faced a challenge from the Dalian Wanda Group and decided to go all out on its properties and super-charge the connection between its franchises and entertainment parks.

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How to Get Started in Second Life, Step by Step: A Guide for New Users (2024 Edition, Using Firestorm)

Ryan Schultz

We provide live support 24/7 in nine different languages inside of Second Life through our support groups and on the web via our issue tracker. If there are three names, then the topmost name is a group name, like Second Life Mentor (see Step 3, below). You’ll be using it often.)

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