Campaign Tracker: AR Boosts Ad Conversions 300%
AR Insider
JUNE 11, 2020
A typical banner-ad campaign A/B tested AR ads (test group) versus non-AR ad (control group). Consumer brands, if fitting to the medium, should start to build an AR knowledge base. Isolate the Variable. As for the campaign itself and the measurement methodology, it involved a $999 premium Miele Vaccum.
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