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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

However, the study also found that over half (57%) of polled employees and over three-quarters (77%) of polled employers are interested in immersive work. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Further, these platforms are improving but a lot still have hiccups.

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Spatial Computing: Bigger Than Magic Leap

Robert Scoble

I blame this all on Magic Leap’s founder, Rony Abovitz. They, Magic Leap, even further defined the term. Yes, Magic Leap is the most advanced at the moment. Magic Leap is building a pair of glasses that put computing on not only every surface around you, but in the air, too.

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How Do AR Advertising Platforms Stack Up?

AR Insider

But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. Indeed, web AR has become a go-to channel for AR campaigns for spirits brands, which we’ll cover in Part II of this report series that will do a dive deep on several AR advertising case studies.

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Snapchat as an AR Company: A Look at the Experiential Age & Generation Z

Road to VR

Snapchat is probably considered a bit of a dark horse by most people when compared to other major AR players including Microsoft, Meta, Daqri, or Magic Leap. The Epiphany Eyeware glasses were described at the time as a more stylish competitor to Google Glass. Here’s my first day of Snapchat coverage from Google I/O.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Microsoft). Magic Leap raises other $350M.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. That’s why even Microsoft took Epic’s stances : Microsoft uses UE4 to develop some products also for Apple devices, and this decision hurts also its business.

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Mixed Reality versus Virtual and Augmented Reality

Immersive Authority

Unless you’ve been studying immersive technologies very closely, you may not have seen the rising use of the term Mixed Reality. Samsung Gear VR, Google Cardboard and Oculus Rift are popular solutions that enable this form of immersive experience (in conjunction with a number of controllers and sensors).