XR Today - Mixed Reality tag

FEBRUARY 13, 2023

AR use cases include frontline worker operation assistance and digital twins, for example in a factory, to improve assembly and processes, and of course, in the consumer segment, developing more immersive gaming, social interactions, and entertainment.

Industry 90

Industry Saudi Arabia Architecture Technology 90

XR for Business Podcast

AUGUST 19, 2019

Alan: You’ve got kind of a divide; entertainment and gaming on one side, and then you’ve got enterprise applications across medical, healthcare, real estate, retail — across the whole enterprise. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend?

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Alan: You’ve got kind of a divide; entertainment and gaming on one side, and then you’ve got enterprise applications across medical, healthcare, real estate, retail — across the whole enterprise. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend?

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

Alan: You've got kind of a divide; entertainment and gaming on one side, and then you've got enterprise applications across medical, healthcare, real estate, retail -- across the whole enterprise. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend?

Training 60

Training AR Data Augmented Reality 60

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. Barry: Yeah that’s cool, and I’ll also send you a link to the white paper where all those results were mentioned; we did a white paper with intel about the XR results, so you can look that up as well.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. Barry: Yeah that’s cool, and I’ll also send you a link to the white paper where all those results were mentioned; we did a white paper with intel about the XR results, so you can look that up as well.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 5, 2019

That meant that we ended up exploring the opportunities for AR across entertainment – we did a lot of work with the Hollywood studios at that time, with Warner Brothers and others, both for theatrical marketing and consumer products — but then into retail. I wrote the enterprise white paper about six months ago.

AR 78

AR Augmented Reality Case Study Retail 78

XR for Business Podcast

JULY 5, 2019

That meant that we ended up exploring the opportunities for AR across entertainment – we did a lot of work with the Hollywood studios at that time, with Warner Brothers and others, both for theatrical marketing and consumer products — but then into retail. I wrote the enterprise white paper about six months ago.

AR 78

AR Augmented Reality Case Study Retail 78

Cats and VR

JUNE 1, 2017

Announcements today include innovations in entertainment, gaming and cinema, smart wearables, sensing toys, robotics and consumer electronics, cloud, enterprise and business technologies, human-computer interaction solutions, automotive, and high-performance APIs. link] twnkls is showcasing new mobile AR applications and solutions.

Augmented Reality 100

Augmented Reality Wearables Head Mounted Display AR 100

XR for Business Podcast

NOVEMBER 18, 2019

They’re shopping, they’re gaming, they’re entertainment. So if you downloaded the app, you could bring the white paper to life, and this factory popped up. And the use cases that they’re attacking are all over the place right there. Some of them are industrial, as well. What was the genesis of that?

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

They’re shopping, they’re gaming, they’re entertainment. So if you downloaded the app, you could bring the white paper to life, and this factory popped up. And the use cases that they’re attacking are all over the place right there. Some of them are industrial, as well. What was the genesis of that?

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

They're shopping, they're gaming, they're entertainment. So if you downloaded the app, you could bring the white paper to life, and this factory popped up. And the use cases that they're attacking are all over the place right there. Some of them are industrial, as well. What was the genesis of that?

Augmented Reality 60

Augmented Reality AR Industry Technology 60