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Qualcomm Announces New Partners at MWC 2023

XR Today - Mixed Reality tag

On the backdrop of the announcement, analyst firm CCS Insight unveiled its inaugural white paper featuring data, insights, and use cases from Qualcomm and global operators. We are excited to enter the next phase by leveraging our unique assets in entertainment as well as our enterprise solutions for the benefit of our customers.”

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The Tantalizing Promise Of Augmented Reality Games

UploadVR Between Realities podcast

Ellsworth: Pokemon Go is an interesting moment in time, where it shows this gap we have in entertainment that needed to be filled. We have guys who’ve contributed to EU computer vision white papers. Is there something in the pipe legally, any white papers in the works, as far as creating digital real estate, so to speak?

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

Alan: You’ve got kind of a divide; entertainment and gaming on one side, and then you’ve got enterprise applications across medical, healthcare, real estate, retail — across the whole enterprise. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend?

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

Alan: You’ve got kind of a divide; entertainment and gaming on one side, and then you’ve got enterprise applications across medical, healthcare, real estate, retail — across the whole enterprise. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend?

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

Alan: You've got kind of a divide; entertainment and gaming on one side, and then you've got enterprise applications across medical, healthcare, real estate, retail -- across the whole enterprise. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend?

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The Three Cs of Success for AR with Zappar’s Caspar Thykier

XR for Business Podcast

That meant that we ended up exploring the opportunities for AR across entertainment – we did a lot of work with the Hollywood studios at that time, with Warner Brothers and others, both for theatrical marketing and consumer products — but then into retail. I wrote the enterprise white paper about six months ago.

AR 78
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The Three Cs of Success for AR with Zappar’s Caspar Thykier

XR for Business Podcast

That meant that we ended up exploring the opportunities for AR across entertainment – we did a lot of work with the Hollywood studios at that time, with Warner Brothers and others, both for theatrical marketing and consumer products — but then into retail. I wrote the enterprise white paper about six months ago.

AR 78