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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” They’re shopping, they’re gaming, they’re entertainment. ” They say, “OK, that’s great.”

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” They’re shopping, they’re gaming, they’re entertainment. ” They say, “OK, that’s great.”

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Imagine XR Tomorrow; Build for XR Today, with PTC's Mike Campbell

XR for Business Podcast

If you show up to a-- pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, "listen, we can go build anything." They're shopping, they're gaming, they're entertainment. That is the foundational computer vision SDK that you would use most of the time with Unity.