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This Life-Size Angry Birds Game Is Powered By Immersive Tech

VRScout

For those unfamiliar, Electric Gamebox is a unique location-based immersive platform that utilizes a combination of Lidar and 3D motion tracking, projection mapping, and touchscreen technology to immerse multiple users in a single experience without the need for a VR headset. For more information visit electricgamebox.com.

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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

VRScout

Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. In 2016, we launched an immersive Virtual Realty experience and in 2018 we launched our official podcast, ‘Around the Barrel.’

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Jack Daniel’s, IW Group Honour Hip Hop with Spatial Metaverse

XR Today - Virtual Reality

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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Big XR News from NVIDIA, Meta, EndeavorXR, and Spatial

XR Today - Mixed Reality tag

Despite positive prospects, many individuals do not use or accept technology outside of entertainment. However, the immersive journey is not always smooth sailing as Meta once again lays off workers from its Reality Labs division.

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How and Why Brand Engagement Is Driving XR Development

ARPost

We’re excited to bring the anticipation and adrenaline rush of ‘Candyman’ to life online, immersing audiences in the world of urban legends and creative storytelling,” Powster CEO and Creative Director, Ste Thompson, said in a release shared with ARPost. Targets and Targeting. “The Waystar AR experience – MVP Interactive.

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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

After the conclusion of the Creativity Conference , many experts from across the immersive technology landscape have continued to share their insights on the future of the industrial metaverse. XR Today: What can you tell us about the role of immersive technologies in the development of the BIM industry?

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