VRScout
APRIL 15, 2019
Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world. The first augmented scene converts the bottle into a model of the actual Jack Daniels distillery located in Lynchburg, Tennessee.
XR Today - Virtual Reality
OCTOBER 4, 2023
XR Today is honoured to interview Keenan Harris, Brand Director, Jack Daniel’s Tennessee Honey and Telly Wong, Chief Content Officer, IW Group to discuss the two company’s collaboration on The Verse. For over 148 years in Lynchburg, Tennessee, the company’s Black Label whisky has remained a mainstay in the spirits market globally.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
GizModo VR
SEPTEMBER 1, 2021
The Bonnaroo music festival in Tennessee has been cancelled due to flooding from Hurricane Ida, which was Tropical Depression Ida by the time it hit the state on Tuesday. The four-day festival was scheduled to start Thursday with headliners like the Foo Fighters, Run the Jewels, Tyler the Creator, Lizzo, Tame Impala,… Read more.
XR Today - Augmented Reality tag
FEBRUARY 10, 2023
Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.
XR Today - Mixed Reality tag
OCTOBER 6, 2023
Despite positive prospects, many individuals do not use or accept technology outside of entertainment. During her conversation, Peck noted: It’s interesting because I think we understand creativity, especially relative to gaming and entertainment.
ARPost
OCTOBER 27, 2021
When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. However, while the hardware and the market develops for more entertaining applications, companies like those discussed above are pioneering the software for those experiences. Waystar AR experience – MVP Interactive.
VRScout
JUNE 7, 2022
Developed in collaboration with Rovio Entertainment, the original creators of the hit franchise, this version of the game will have you battling other teams in a room-scale competitive experience where you’ll be tasked with toppling virtual towers using your own two hands. For more information visit electricgamebox.com.
Expert insights. Personalized for you.
347 
Let's personalize your content