XR Today - Virtual Reality

DECEMBER 26, 2022

Despite Zuckerberg’s reported failure and investment reduction for Reality Labs, Meta Platforms is only one of many tech firms developing spatial solutions. Global tech giants such as NVIDIA, Lenovo, Unity, Epic Games, HTC VIVE, and others have already entered the metaverse space race.

Industry 325

Industry Training Magic Leap Immersion 325

ARPost

FEBRUARY 6, 2023

Dispelling Common VR Myths and Misconceptions Despite the relatively widespread acceptance and use of virtual reality technology, there are still some myths and misconceptions that surround it. Through the use of artificial intelligence, app developers can streamline how their program processes algorithms and data.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

XR Today - Mixed Reality tag

MARCH 17, 2023

Back in 2018, as part of the IBC Masterclass on VR technology, Rob Koenen shared his vision of the future of virtual reality. There’s full SDK access, support for integrating payment systems, and data statistics. The concept of interoperability is important to XR innovation isn’t new.

Magic Leap 91

Magic Leap Unity Microsoft Tools 91

ARPost

MAY 12, 2022

Immediately following Inbar’s welcome address is the Unity keynote by Unity Technologies CEO John Riccitiello. As one of the leading tools for 3D content creation, Unity is also one of the engines driving XR content and experiences. Magic Leap. Niantic (and 8th Wall ). Autodesk Inc. Big Rock Creative.

Unity 388

Unity Groups Magic Leap AR 388

The Ghost Howls

FEBRUARY 17, 2020

The news is overly important because Alyx is already changing the virtual reality landscape for these reasons: It is increasing awareness towards VR a lot (all mainstream gaming media are talking about it); It is increasing sales of VR headsets a lot; It will probably show us new interactions in XR that will affect the UX of many games after it.

Magic Leap 214

Magic Leap San Francisco AR Sony 214

VRScout

FEBRUARY 15, 2018

Hailing from 26 countries across the world, people came together in virtual reality to cheer on these top female founders in the XR industry. Sophia Dominguez // SVRF (New York, NY) – the first search engine for immersive content for virtual reality and augmented reality.

Los Angeles 321

Los Angeles San Francisco South Africa Latvia 321

The Ghost Howls

AUGUST 28, 2023

This week, Microsoft announced that MRTK will migrate to an independent GitHub account and that the project will be supported by a consortium including Microsoft, Magic Leap, and Qualcomm. Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive.

Samsung 321

Samsung Google Magic Leap Microsoft 321

The Ghost Howls

APRIL 19, 2021

On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed. This means that cloud rendering could become a reality for always more headsets, and using always more cloud services. We can rejoice: Virtual Reality has a new unicorn company that proves its success.

HTC 482

HTC Oculus Unity Augmented Reality 482

The Ghost Howls

OCTOBER 12, 2020

It states, among other things, that “The company used its data advantage to create superior market intelligence to identify nascent competitive threats and then acquire, copy, or kill these firms”. One of these data is very interesting: 15% of the game players have played it in VR. Someone has made a WebAR exporter for Unity.

AR 436

AR Google Machine Learning Augmented Reality 436

The Ghost Howls

MARCH 15, 2021

When Magic Leap One was revealed, Rony Abovitz stated he was already working on Magic Leap Two and Three, for instance; Facebook believes a lot in having avatars that truly represent ourselves in XR , and it is a field in which they will invest a lot. Absolutely Not. News from partners (and friends).

HTC 440

HTC Apple Magic Leap AR 440

The AR Show

JUNE 16, 2020

Here’s a bit from the show guide: From Childish Gambino’s augmented reality dancing to Marshmello’s Fortnite concert in virtual reality to the mixed reality experience of Tonandi, immersive and spatial computing is closing the gap between the real and the virtual when it comes to music and art.

Augmented Reality 52

Augmented Reality Magic Leap Dallas Virtual Reality 52

The Ghost Howls

NOVEMBER 4, 2019

New statistics data on VR from Steam, SuperData, and DigiCapital. This week, we had a bunch of new analytics data on the VR market. Magic Leap, Niantic, etc…) and by two big countries (USA and China). Facebook Reality Labs continues working on cool stuff related to AR and VR.

Magic Leap 166

Magic Leap AR Oculus Hardware 166

The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

Unreal 430

Unreal Apple Government Data 430

The Ghost Howls

OCTOBER 26, 2020

All these data together make me a bit skeptical about the capabilities of this company: developing such kind of a high-quality headset requires a lot of expertise, while the company is very small and features no known expert in the field. Some years ago, she performed in The Life, a Mixed Reality art piece inside the Magic Leap One.

HTC 412

HTC Oculus Conference China 412

Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media."

Augmented Reality 103

Augmented Reality AR Real Estate Filming 103

XR for Business Podcast

JANUARY 20, 2020

So we were very early adopters of virtual reality already in that period. We’ve had quite a few ups and downs in virtual reality. And virtual reality/augmented reality proves to be very efficient there. And by ’99, the hardware was there, so you can start running this on PCs.

AR 78

AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

So we were very early adopters of virtual reality already in that period. We’ve had quite a few ups and downs in virtual reality. And virtual reality/augmented reality proves to be very efficient there. And by ’99, the hardware was there, so you can start running this on PCs.

AR 78

AR Machine Learning Government Virtual Reality 78

The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Magic Leap will meet its fate. Duck Face, Magic Leap One, and me.

Augmented Reality 484

Augmented Reality Magic Leap AR Apple 484

The Ghost Howls

APRIL 5, 2021

These are all great news for the ecosystem, but someone in the communities pointed out that we should beware of companies claiming vague data about sales without absolute numbers (for instance, it may also be that previous headsets sold worse than we thought). This is a very welcome feature for little indie game studios. Learn more.

Apple 267

Apple AR Microsoft Magic Leap 267

XR Today - Mixed Reality tag

JUNE 13, 2023

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. I’m looking forward to learning more about RealityKit and Reality Composer. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly.

Industry 88

Industry Apple Unity North America 88

XR for Business Podcast

JANUARY 20, 2020

So we were very early adopters of virtual reality already in that period. We've had quite a few ups and downs in virtual reality. '99 And virtual reality/augmented reality proves to be very efficient there. And by '99, the hardware was there, so you can start running this on PCs. We work with regions.

AR 60

AR Machine Learning Government Virtual Reality 60

UploadVR Between Realities podcast

DECEMBER 18, 2016

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. in 2016, according to data firm PitchBook.

AR 100

AR New York San Francisco Industry 100

The Ghost Howls

JULY 5, 2021

The most interesting insight of the week comes from analyst Mark Mahaney, that, among other things has analyzed Facebook’s Virtual Reality business, and has reported very interesting data. But actually, the virtual reality business is far from being profitable for Facebook. and this is a solid number.

Virtual Reality 472

Virtual Reality District of Columbia Gaming Oculus 472

XR Today - Augmented Reality tag

OCTOBER 19, 2022

Every aspect of extended reality has a unique part to play in AEC operations. While virtual reality allows for the development of virtual blueprints and project plans, augmented and mixed reality improve access to content on-site, and enhance collaboration. Unity and DPR Construction. Magic Leap and VIM AEC.

Construction 94

Construction Magic Leap Virtual Reality Microsoft 94

The Ghost Howls

AUGUST 1, 2020

As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark. “He has one million cars collecting data of the world. They are collecting data of the world surrounding them and Tesla is building amazing maps out of that.

Apple 520

Apple Oculus China Magic Leap 520

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Accompanying this will be persistent, stateful geographic Assets and Data, some static, others interactive with behaviors of their own.

Magic Leap 156

Magic Leap AR Microsoft Apple 156

AR Insider

MAY 6, 2020

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR. The Evolution of Brand Activations.

AR 381

AR Examples Data Head Mounted Display 381

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Unity Learn Premium is permanently free. Do you want to learn Unity for your next big AR/VR app? Take your course on Unity now!

Google 436

Google Oculus AR Unity 436

The Ghost Howls

SEPTEMBER 24, 2019

At Tilt Five, we designed a really clever system that only works on tabletop experiences but it has features that are just leaps and bounds above what the big Magic Leap or HoloLens type AR systems are. Let me compare it to virtual reality. It’s like yep yep, it’s got six milliseconds latency.

AR 333

AR Augmented Reality Magic Leap Gaming 333

VRScout

NOVEMBER 10, 2019

This option gives you a headset plus $500 credit for Microsoft Azure , a three-month free trial of Unity Pro , and the PiXYZ plugin — giving you all the necessary tools to test, create, and launch enterprise apps for the HoloLens 2. As they explained to me, it’s physical reality | augmented reality > mixed reality < virtual reality.

Microsoft 320

Microsoft Eye Tracking Magic Leap Haptic 320

ARPost

JUNE 6, 2023

Zappar’s Zapbox , DigiLens’ ARGO , Sony’s PlayStation VR 2 , the Magic Leap 2 , XREAL (previously Nreal) Air , and the Varjo XR 3 Focal Edition were all in the running, but the prize went to the HTC VIVE XR Elite. We’re just so happy. The award went to Verizon for The Future of Training , an XR upskilling program.

Tools 266

Tools Oregon Education Healthcare 266

The Ghost Howls

JUNE 15, 2020

Also because you have to consider that with 170M users using this camera-based app, it won’t be that difficult for Snap to gather data to build the AR Cloud. Unity details its MARS solution. The Price Is Right” TV show tried to ask how much a Magic Leap One headset is worth of, and someone has even answered 1 dollar!

Sony 321

Sony AR Augmented Reality Czech Republic 321

The Ghost Howls

NOVEMBER 2, 2020

Then why Magic Leap hasn’t delivered a solid product with 2B?) This is what we need: a healthy dialogue about privacy with Facebook, to convince them to remove the mandatory Facebook login and let us decide exactly what data to share with them. OpenXR slowly increases its adoption. AMD releases its new RX6 graphics cards.

Sony 377

Sony Oculus Controllers Haptic 377

The Ghost Howls

JANUARY 24, 2019

It’s like being inside of Unity engine with your friends. What surprised me the most of Neos is that everything is completely scriptable, as if it was Unity. Yes, Neos itself is designed like an actual game engine , actually very heavily inspired by Unity and some other tools. Can I also code using C#?

Tools 279

Tools Magic Leap Unity Oculus 279

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. He was talking about how they'd saved millions and millions of dollars for a truck company that was looking to move their design to virtual reality from using clay models. Arash, welcome to the show, my friend.

Gaming 78

Gaming Magic Leap Industry Retail 78

XR for Business Podcast

APRIL 21, 2020

We're going to dig into using Magic Leap and Hololens and mixed reality headsets as a tool for business. He was talking about how they'd saved millions and millions of dollars for a truck company that was looking to move their design to virtual reality from using clay models. Arash, welcome to the show, my friend.

Gaming 78

Gaming Magic Leap Industry Retail 78

UploadVR Between Realities podcast

NOVEMBER 15, 2016

Magic Leap kicks off the month with the announcement of an enormous $794 million fundraising round, backed by Alibaba. The money is said to help in manufacturing and launching the secretive augmented reality company’s first product. Unity raises a massive $181 million round to grow its ambitions. February 2016.

San Francisco 100

San Francisco HTC Unity Conference 100