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Metaverse To Target 3 Key Destinations, Unity Says

XR Today - Mixed Reality tag

John A Cunningham, Head of Government & Aerospace at Unity. John A Cunningham, Head of Government and Aerospace at Unity Technologies , delivered his keynote speech exploring the concept at the event, which gathered roughly 500 businesses, analysts, media partners, and executives at the sunny destination of Madeira Island, Portugal.

Unity 101
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Sony Acquires Beyond Sports to Expand Metaverse Solutions

XR Today - Mixed Reality tag

Beyond Sports develops real-world data for 3D animations, and its technologies will seamlessly integrate with Sony’s growing portfolio of immersive solutions. Japanese electronics giant Sony recently bought out Beyond Sports, allowing the former to build massive metaverse content for sporting events. it announced this week.

Sony 110
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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Magic Leap plans dev days and dev programs. We all know that Magic Leap is in big trouble, and it seems that one of the paths it is trying to follow to exit the quicksands is trying to get more developers onboard. More info (News on filming) More info (A shot recorded by a fan). More info (Use Google Translate).

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CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

Upload VR

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media." The film was heavily circulated, covered extensively across media and news outlets when it released.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

It states, among other things, that “The company used its data advantage to create superior market intelligence to identify nascent competitive threats and then acquire, copy, or kill these firms”. One of these data is very interesting: 15% of the game players have played it in VR. Someone has made a WebAR exporter for Unity.

AR 432
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SXSW Spanning Realities With Music (Panel: Amy LaMeyer, Tony Parisi, Rebecca Barkin, Eric Wagliardo)

The AR Show

She’s a lover of music, and the author of the “Sound and AR” chapter in the book Convergence: How the World Will Be Painted With Data. Rebecca Barkin is the VP of Immersive Experiences at Magic Leap, where she served as Executive Producer of Tónandi—a visceral, interactive audio-visual experience made in partnership with the band Sigur Rós.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Apple will use Unity to bring 3D applications and games to Vision Pro.