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How Can Brands Jumpstart Sales with AR? Part II

AR Insider

RPR collaborated with food & beverage software company Uptown Network to develop an AR gifting platform that helps brands transition from paper gift cards to novel AR-based gifting experiences. A study from Boston Consulting Group found that 9/10 brands are using, or plan to use, AR in their marketing. AR Gifting.

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Meta, IBM Rally XR Community for Global AI Alliance

XR Today - Mixed Reality tag

Also, institutions like Cornell University, Imperial College London, Boston University and Harvard University’s MOC Alliance, University of California Berkeley, University of Notre Dame, University of Illinois, University of Tokyo, Yale University and many more have joined the alliance. .”

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

Unity changes how it handles XR Plugins. There will be an XR plugins manager, and some of them will be managed by Unity together with its partners (e.g. So sad for me, considering the 5 years I’ve spent using Vuforia in Unity… so many memories…. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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Zero Latency Shoots For Multiplayer VR Arcade Network With 24 Locations In 2017

UploadVR Between Realities podcast

A year later, the team had upgraded the platform to six players combating virtual reality zombies with assault rifles in the Unity-developed Outbreak game. locations in Orlando, Boston, Philadelphia, Wisconsin and the Poconos. Vandonkelaar did say their platform will support Unreal Engine 4 and other technology beyond Unity.

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Take a Meditative VR Journey + 16 More VR Demos

Leapmotion

The demo was created by Manuel Arredondo ( @zmanx_ ), an enterprise software engineer with the desire to transition into VR/AR. Even though the participants had no prior knowledge of the Leap Motion SDK or Unity, they were able to develop a manually adjustable and automatically evolving difficulty and points bonus algorithm.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. You could also choose to brand the environment.

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Printing a Model of Light with XR, featuring Bentley’s Greg Demchak

XR for Business Podcast

Educated as an architect, he transitioned to software design after completing a degree in design computation at MIT. He’s been pushing the envelope of this technology and software for the Microsoft Hololens, and recently built an app for the global launch event of the next generation Hololens 2. Greg, welcome to the show.