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How is the Automotive Industry Leveraging XR?

XR Today - Mixed Reality tag

Few sectors are under more pressure than the automotive industry. For decades, automotive companies have been quick to adopt and explore new digital innovations. Now, one of the core technologies powering the new automotive age appears to be “extended reality”. million by 2027 for the automotive space alone.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. While visual forms of AR communicate with screens or glasses, smart hearables as a subset of wearable technology introduce audio augmented reality.

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XREAL Achieves Industry Milestones at CES 2024 with XREAL Air 2 Ultra AR Glasses Debut

XR Today - Augmented Reality tag

” Xu also added: Having secured a major foothold in the global wearable display market, XREAL is now in a stronger position to embrace market momentum and reaffirm its position as the leading, best-selling AR glasses and spatial computing brand in the world today, who’s trajectory is outpacing the rest of the industry combined.

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XRA and Perkins Coie Release 2021 XR Industry Survey

ARPost

The respondents were made up of a 20-person focus group consisting of “industry leaders” as well as 164 “industry executives.” The report pointed out that, as a cohort, this group was more likely to support government intervention and more immersive content. Industry leaders in the field of XR. The XR Industry’s Road Ahead.

Survey 355
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Exoskeletons Get Real: The Ultimate Wearable Technology?

EnterpriseWear

Arguably, exoskeletons, not AR/VR, are the current star of enterprise wearables. Exoskeleton development has evolved from military and medical applications to industry, where wearable robotics are finding their sweet spot. And major industrial players and startups alike recognize the growing opportunity: The market.

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Case Study: ABB Transforms Field Operations

AR Insider

What are some best practices for designing wearable AR applications for field use? Since most field operators have limited experience with AR but will be the end-users of these applications, it’s critical to share the app with a test group comprised of these individuals. Based on their experiences, W?odarczyk

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Virtual Showroom Case Study: Nreal and BMW

XR Today - Mixed Reality tag

Nreal is supplying the MR wearables to deliver the BMW showcase. The automotive expert appears as a fully digitised real-time 3D (RT3D) render that talks the user through the vehicle’s finer details. Axel Springer developed the project, in collaboration with Deutsche Telekom, the BMW Group, and AUTO BILD for the Nreal platform.