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Interview: Automotive Specialist Zerolight on Finessing Software Through Eye Tracking

Peter Graham

With its headquarters in Newcastle Upon Tyne, UK, Zerolight is at the forefront of immersive visualisation techniques for the automotive industry, regularly showcasing its virtual reality (VR) and augmented reality (AR) developments. Check out the interview below, and for further updates from Zerolight, keep reading VRFocus.

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XR Today’s Virtual Reality Guide for Enterprises

XR Today - Virtual Reality

Flagship products such as the Meta Quest Pro, Pico 4 and Pico 4 Enterprise, and HTC VIVE Focus 3 and Flow devices have recently hit shelves, sparking interest in the emerging technology. In automotive, BMW unveiled a massive mixed reality (MR) experience combining real-world driving conditions with hyperrealistic immersive experiences.

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How the Magic Leap 2 is Powering the New Mercedes Vision 111

XR Today - Augmented Reality tag

For the vehicle, the Plantation, Florida-based company combined the Magic Leap 2’s cutting-edge design with Audi’s automotive innovations, leading to a first-rate augmented reality driving experience. This additionally offers drivers low latency, real-time hand and eye-tracking solutions.

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The XR Eye & Hand Tracking Vendors for 2024

XR Today - Mixed Reality tag

Eye and hand tracking technologies embedded into wearable devices, or delivered through external sensors, provide the feedback that applications need to optimize the immersive experience for each user. So, which companies are paving the way for the next generation of tracking? Here are just some of the vendors worth watching.

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Attention Tracking Key to XR Research, CORTEXR Says

XR Today - Mixed Reality tag

The news comes as companies such as Tobii and Varjo Technologies have begun exploring eye-tracking tools capable of deeper immersion and analytics. CORTEXR’s latest solutions have offered global headset providers a world-first solution for tracking headsets, no matter the device or medium.

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Audi, Magic Leap Launch Activesphere Concept UI

XR Today - Augmented Reality tag

The Magic Leap 2’s optics provide drivers with low latency, streamlined visuals to increase motoring safety with precision hand and eye tracking tools. This allows drivers to view virtual overlays by focusing on specific data with their eyes and hand gestures to control bespoke features on the device.

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BMW Unveils Mixed Reality Driving Experience

XR Today - Mixed Reality tag

Using a physical car park, the company’s G87 M2 motor recreated a cutting-edge virtual race course, complete with coin-collecting activities as the physical vehicle drifted in the physical race track space. The setup also taps a gaming PC to power Varjo’s VR kit, including a tracking bar for following the driver’s position.