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Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The result has been a series of immersive experiences including AR games, virtual concerts, and more. While some of the events are live, others run whenever you find the QR code, so it’s not too late to take a look. From there, the company kicked it up a notch with a line of apparel for AR avatars.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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Google Announces ARCore 1.0 Update and New AR Experiences

VRScout

makes AR development faster and easier; launching soon on more devices. Google’s ARCore is getting an update that brings improved environmental understanding and lets developers now publish AR apps to the Play Store. That’s roughly 100 million Android smartphones that have advanced AR capabilities today. ARCore Improvements.

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

It will be possible to shoot 4K videos of the augmented applications, body tracking has been improved , and the system will be able to perform better environment understanding The new ARKit features will be used by a new tool provided by Apple for all its iPhone users: RoomPlan. Meta delays its plans for AR glasses. Image by Meta).

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How Eye Tracking is Driving the Next Generation of AR and VR

VRScout

AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook. for AR/VR headsets.

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Amazon’s New ‘Sumerian’ Tool Aims to Make Developing Web-based VR Apps Easier

Road to VR

Amazon today announced a new developer tool at its annual AWS re:Invent that aims to make creating web-based applications for VR/AR and traditional monitors even easier. ” The tool is entirely web-based which, just like the VR/AR applications it can generate, means there’s no extra software to install.

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