The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. This is happening.

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. Their Oculus app allows real-time collaboration without ever leaving your home. A company still in stealth, but with founder pedigree from Apple.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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The Ghost Howls

JULY 20, 2020

(Image by Oculus). Oculus could be starting the production of a new Quest at the end of July. Multiple reports seem to confirm that Oculus is actually starting the production of a new Oculus Quest headset, with an expected release date in 2021. of units more produced annually. Other relevant news. Image by Pico).

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VRScout

JUNE 18, 2017

The leaders of tech juggernauts like Apple, Google, and Facebook have been making aggressive moves into the space while publicly endorsing the world-changing potential of AR. Apple CEO Tim Cook. This month, Apple launched ARKit , a new AR development kit that has already produced some interesting experiences.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? A new OS for wearable, on face, computers. Way deeper.

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Developing an Original World-Traveling VR Experience 4.

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The Ghost Howls

SEPTEMBER 20, 2021

References found in the Oculus Quest 2 firmware by users Reggy04 and Basti564 highlight how the Quest 2 Pro should have: Eyes tracking Facial expressions tracking Eye relief knob Granular IPD adjustment External charging station. Apple VR headset may feature a 3000PPI microOLED display. Apple Event was not about AR, like, at all.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content.

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XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. Is Meta Quest for Business the Same as Oculus for Business? Back in 2017, Meta introduced “ Oculus for Business ”.

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The Ghost Howls

JANUARY 22, 2021

This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Didn’t work (Image by Microsoft). Facebook and Apple will jumpstart the smartglasses ecosystem. Sounded good.

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EnterpriseWear

DECEMBER 4, 2018

While wearable technologies, including wearable XR, didn’t exactly “blow up” this year, the technology did further entrench itself in enterprise—the number of companies in the evaluation stage rose significantly, several large deployments made headlines, and solution providers continued to partner and expand their products to more platforms.

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XR Today - Virtual Reality

JUNE 13, 2022

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. More importantly, this aligns with the timeframe that followed its 2014 Oculus acquisition. billion for a representative baseline of pre-Oculus spending.

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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ARPost

FEBRUARY 6, 2023

According to Gajsek, “Anyone that decided to buy from the Oculus store or use Meta’s products essentially becomes a ’subscriber‘ in Meta’s user base. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft. ” He expects Meta to continue pushing the narrative for VR.

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AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. That’s iPhones today and a wearables suite (including AR glasses) in the longer term. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue.

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AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Lots of that is likely going to AR & VR. Then there’s Magic Leap.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

What’s more, the company is also responsible for one of the most powerful and affordable VR headsets available – the Oculus Quest. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. That’s by design.

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GizModo VR

MARCH 18, 2021

Facebook is really, really serious about augmented reality. Last year, the company showed off a frankly ambitious framework for the future of AR, and now the social media giant has revealed some of the advanced gadgets it’s designing to help people interact with the AR world. Read more.

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TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. This is when Facebook struck.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. If there’s an elephant in this virtual room, its name is Apple.

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VRScout

SEPTEMBER 14, 2016

You can enjoy the full audio recording below: In this week’s VRScout Report, we discuss Oculus Story Studio’s Henry Emmy win, NASA training astronauts with virtual reality gloves, Snapchat flirting with augmented reality, HTC Vive trying to go wireless, and iPhone laying potential plans for VR/AR.

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XR Today - Augmented Reality tag

JULY 11, 2022

For years, the company has been delivering some of the most powerful and accessible XR experiences around, with tools like the Oculus Quest. Tools like the Oculus already come with hand tracking functionality, to help users interact with some software on a hands-free basis.

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XR Today - Mixed Reality tag

DECEMBER 11, 2023

However, to access greater computing power, headset vendors must figure out how to improve the wearability and usability of VR/MR headsets to ensure practical frontline usage in settings like factory floors. Notably, smart glasses are looking to solve this same pain point.

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TechCrunch VR

MAY 31, 2023

Steve Mann is commonly referred to as the “father of wearable computing” for innovations like the EyeTap, which combined computer processing with graphical design and textual overlays. But building a wearable general-purpose computer with wireless digital-communications capabilities was itself a feat.

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VRWorld

OCTOBER 26, 2016

Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. Following that, presentation continued with several features using Microsoft HoloLens. Stay tuned. Stay tuned.

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The Ghost Howls

OCTOBER 25, 2021

Image leaked from Oculus runtime). The design of Oculus Quest 2 Pro and controllers has been leaked. The negative reputation could stick with the social network, but not influence products like Oculus headsets, for instance. Facebook releases the Oculus Go unlocked runtime. Top news of the week.

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TechCrunch VR

MARCH 13, 2022

When it finally launched its first product after years of delays, secrecy and hype, tech watchers balked at a device which failed to deliver on many of the claims made by the startup’s eccentric founder Rony Abovitz and instead made largely incremental gains over the competing Microsoft HoloLens which was unveiled years earlier.

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TechCrunch VR

JUNE 21, 2021

Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. in the Oculus store. Will Apple, Facebook or Microsoft be the future of augmented reality? Blaston retails for $9.99 sometime in the future.”

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Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. If there’s an elephant in this virtual room, its name is Apple.

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XR Today - Augmented Reality tag

APRIL 4, 2024

It’s been ten years since Meta – then Facebook – bought emerging VR start-up Oculus and, in turn, formed its Reality Labs division. Since the Oculus purchase in 2014, the firm has released numerous headsets, most notably the Quest range, which now includes mixed and virtual reality products. But the race is on.

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XR Today - Virtual Reality

DECEMBER 22, 2023

While the Meta Quest 3 might not look as futuristic and professional as concepts like the Apple Vision Pro , it’s surprisingly comfortable. The first way to do this is to create a direct connection through the Oculus app for Windows. You can upgrade to an “Elite strap” or purchase extra accessories to improve comfort.

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