The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Road to VR

AUGUST 11, 2023

The quartet of seasoned VR developers have collectively worked at Oculus, WeVR, Microsoft, EA, and more, with works under their belt like Oculus demo projects Bogo , Toy Box , and First Steps , along with mainstream gaming projects like Destiny , Plants vs. Zombies , and Dishonored.

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Road to VR

MAY 9, 2018

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. Check out more details on the Microsoft blog post.

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The Ghost Howls

MARCH 1, 2024

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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InstaVR

FEBRUARY 27, 2020

But business impact has been substantial too — from Microsoft and Apple lowering financial projections to major conferences like Mobile World Congress and Facebook’s F8 being cancelled. . We’ve discussed at InstaVR the major changes at businesses driven by virtual reality’s widespread adoption. Of course not. .

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Road to VR

OCTOBER 25, 2021

Today during the company’s Q3 earnings call, Facebook said that it planned to change its future financial reporting to more granularly detail the aggressive investments its pouring into Facebook Reality Labs (FRL), the company’s XR and metaverse division which includes Oculus, FRL Research, and more.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). OS-based (e.g. web-based (e.g.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. That is if every company implemented OpenXR, a program built for the Oculus should work with SteamVR as well. Image by Oculus).

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ARPost

NOVEMBER 25, 2020

In 2019, the demand growth for augmented reality and virtual reality engineers skyrocketed 1400% from the previous year, surpassing the demand for blockchain engineers (the most in-demand skill in 2018). Venture capital investment in augmented reality and virtual reality hit $4.1

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XR Today - Virtual Reality

JUNE 13, 2022

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.

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Slashgear

FEBRUARY 4, 2021

Apple’s first mixed-reality headset will be no Oculus Quest alternative, new leaks suggest, with a supposed price tag – and high-end specs – that would put it among the company’s most expensive Mac and display models.

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The Ghost Howls

MAY 7, 2022

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. This led to a growing importance of Oculus, until with the Quest it started dominating the market in a way no one was able to face.

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The Ghost Howls

JANUARY 20, 2021

But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! Also, the awareness has grown , because every gamer knew about Alyx, and so about virtual reality. The Quest will still be the king.

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XR Today - Big XR News tag

APRIL 28, 2023

The Reality Labs division develops and manufactures Meta’s VR headsets, such as the Oculus Quest 2. The company faces increased competition from other VR and AR companies, such as Sony and Apple. Microsoft first announced its acquisition in 2022.

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ARPost

FEBRUARY 6, 2023

Dispelling Common VR Myths and Misconceptions Despite the relatively widespread acceptance and use of virtual reality technology, there are still some myths and misconceptions that surround it. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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The Ghost Howls

DECEMBER 12, 2022

Does Palmer want Oculus back? I tweeted the news saying that “Palmer Luckey is not doing that bad without Oculus…” and Palmer Luckey himself answered to me commenting “Without Oculus for now, anyway”. More info (Anduril getting $1.48B of investments) More info (Palmer Luckey commenting about Oculus). Image by Valve).

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

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TechPrior

APRIL 10, 2020

Apple has always been at the forefront for all kinds of augmented reality innovations and has always had ambitious plans for the future of AR and VR. As a part of its next promising venture, Apple is in the process of acquiring NextVR; a California based VR company. Apple is expected to acquire NextVR for around $100 million.

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Other relevant news.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Virtual Reality

DECEMBER 22, 2023

While the Meta Quest 3 might not look as futuristic and professional as concepts like the Apple Vision Pro , it’s surprisingly comfortable. The mixed reality passthrough mode can sometimes use more power, mainly when using productivity apps and software. The other option is to plug a Meta link capable directly into your computer.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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AllThingsVR

JUNE 6, 2016

Microsoft has just what VR needs In a move we should have seen coming from a mile away, Microsoft announced that it will be opening up the Windows Holographic platform , which powers HoloLens, to other companies. And Windows Holographic is … well, Windows.

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The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Microsoft admits display problems on HoloLens 2.

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The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

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Road to VR

JULY 6, 2016

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). In September, the new Facebook Avatars will come and substitute the current Oculus avatars. Apple AR headset may have been delayed to 2025. But it is impressive anyway.

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Road to VR

MARCH 19, 2017

In a new report from IDC (International Data Corporation), the market research firm predicts a near 10 fold increase in the shipments of augmented and virtual reality headsets in the next 4 years, bolstered by a plethora of new devices and “expanding array of content for both consumer and enterprise users.”

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Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Occipital Bridge is a mixed reality headset for iPhones. Source: CBINSIGHTS.

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The Ghost Howls

JULY 21, 2019

Original image from Oculus). Oculus Rift and Gear VR have sold 10M units. At the beginning of the week, Jack McCauley, one of the founders of the Oculus startup, had claimed in an interview with CNBC that Facebook VR will never succeed. Of course, he was not only talking about Oculus but about VR in general.

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. Palmer Luckey’s intuition in 2012 was realizing that with the launch of the iPhone, finally VR could have its iPhone moment (many of them, actually) and that’s how the Oculus Rift was born.

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The Ghost Howls

DECEMBER 23, 2019

Besides that, it is also hiring key figures to make this AR dream a reality : the operating system project will be supervised by Mark Lucovsky, a former Microsoft engineer who co-developed Windows NT. Oculus releases hands tracking SDK, official Link cable for Quest and more. Other relevant news.

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