The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Road to VR

APRIL 22, 2024

.” The company hasn’t shown any of the headsets as such, but this symbolizes a monolithic shift in how the company is controlling its hardware-software stack , likening it to a more Android-style approach as opposed to Apple’s walled garden approach with iOS and Apple Vision Pro.

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ARVR

DECEMBER 7, 2021

Augmented Reality (AR) and Virtual Reality (VR) Displays: Emerging Technologies and Future Perspectives?—?Summary Augmented reality (AR) and virtual reality (VR) headsets are emerging as next-generation interactive displays with the ability to provide vivid three-dimensional (3D) visual experiences.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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ARPost

MARCH 12, 2021

The exciting news is that we have started a new tech cycle, with the combination of augmented reality , virtual reality , and artificial intelligence. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies.

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Road to VR

JUNE 6, 2023

While Apple’s new Vision Pro headset isn’t going to satisfy the existing base of consumer VR users, it’s mastering the rest of the basics better than anyone else. Today at Apple’s headquarters I got to check out Vision Pro for myself. But remember, this is Apple. Look & Tap It starts with the input.

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The Ghost Howls

APRIL 22, 2024

Today a (positive) earthquake hit the virtual reality ecosystem: Meta has just opened up its walled garden, as a strategic move to expand its business in the virtual reality market. It has just authorized other VR OEMs to use its Quest operating system and blurred the lines between the Meta Quest Store and App Lab.

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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Road to VR

JANUARY 18, 2024

Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple’s Vision Pro mixed reality headset. Will Magic Leap 2 be able to compete with Apple? It’s certainly worth watching.

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Road to VR

MAY 8, 2024

Marvel Studios and ILM Immersive today announced a new interactive story coming exclusively to Apple Vision Pro, which is based on the popular Disney+ animated series What If…? Called What If…? – Here’s how the developers describe it: “What If…?”

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VRScout

JUNE 5, 2017

Apple’s new iMacs are now powerful enough to support VR. Apple unveiled macOS High Sierra during WWDC. The successor to macOS Sierra promises a slew of new features and most notably among them—support for virtual reality. Apple Embracing Virtual Reality.

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. A report from Bloomberg instead, points to the fact that Apple’s board of directors has tried the headset and this is a signal that is close to being launched.

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Road to VR

MAY 15, 2023

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. This trend encompasses the integration between the hardware and software. However, the narrative quickly switched towards the middle of the year.

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Upload VR

APRIL 17, 2024

A wave of emulators are starting to roll out across Apple platforms, Vision Pro included, as Joy-Cons and other official gamepads prove useful input accessories. 0:00 / 2:00 1× Nintendo doesn't offer a path to that Virtual Console on any non-Nintendo hardware today.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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XR Today - Virtual Reality

MARCH 8, 2024

Llamas, Research Director with IDC’s Augmented and Virtual Reality Program , added: 2023 began in much the same way that 2022 ended: with a series of significant year-over-year declines. However, new product launches at the end of 2023, such as the Quest 3, helped to rebound market performance in select regions during Q4.

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The Ghost Howls

JANUARY 15, 2023

Some selected developers have received the Apple headset. Bloomberg’s Mark Gurman, who is considered a reliable reporter about Apple, claimed that “a small number of high-profile software developers” have already received the Apple mixed reality headset to start developing content for it. Other relevant news. Other news.

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ARPost

JUNE 3, 2022

” Even more was revealed by Jared Ficklin, Chief Creative Technologist at argodesign , who helped develop the Magic Leap 2 hardware. The idea is that it’s a garment, not a piece of hardware. You can’t just have hardware, you can’t just have software, it’s the whole ecosystem that’s necessary,” said Kling.

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Upload VR

JUNE 21, 2023

Apple released the software development kit for its upcoming visionOS platform that drives the Vision Pro headset. The new software tools in the SDK for "Apple's first spatial computer" rely on eye, hand and voice input, and Apple says it is accepting applications for developer kits starting next month.

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Road to VR

FEBRUARY 2, 2024

Apple doesn’t call Vision Pro a mixed reality headset, or a virtual reality headset for that matter. To Apple, it’s all spatial computing , which is fine—if not a little too vague. It features robust hardware, which on paper seems to position it as an ideal platform for VR gaming. And we get it.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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Upload VR

JUNE 22, 2023

Apple uses the term "fully immersive experiences" for VR apps on visionOS - that is, apps which show entirely virtual content instead of any of the real world. The documentation does actually list "a virtual reality (VR) game" as an example use case of fully immersive experiences.

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TechCrunch VR

JULY 28, 2022

For an industry that rarely has major news anymore, this was an awfully big week for virtual reality. That was, of course, a piece of hardware that necessitated a gaming PC and was one with close competitors at similar price points. Meta is raising the price of Quest 2 virtual reality headsets by $100.

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ARVR

APRIL 19, 2022

Picking up where we left off last week in examining the drivers and dynamics of the AR glasses market, the biggest question on everyone’s mind is what will Apple do? Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance. This includes why , what, and when.

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XR Today - Virtual Reality

NOVEMBER 17, 2023

is quickly making waves in virtual reality space. Though rumors suggest a new extended reality headset could be on the horizon, Valve has yet to update its hardware portfolio to compete with brands like Meta and Apple. is an upgraded version of the virtual reality software interface for Steam users.

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Slashgear

APRIL 6, 2020

Apple could be close to buying a virtual reality company focused on streaming immersive sports, music, and entertainment experiences, as the Cupertino firm readies its big tech and content push for VR and AR.

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Slashgear

JANUARY 24, 2021

Apple has been chasing after augmented reality and virtual reality for almost a decade now, hoping to come up with a commercially feasible product that changes the way we interact with our devices and the world around us in more ways than one.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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XR Today - Virtual Reality

JANUARY 1, 2024

Demand for virtual reality is expanding at an incredible rate. Users are discovering that virtual reality isn’t just a powerful tool for entertainment. The company’s XR portfolio covers everything from augmented reality smart glasses to a cloud-based platform for digital workflow creation.

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The Ghost Howls

MARCH 1, 2024

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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