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A Tech Investor’s Take on the Apple Vision Pro

ARPost

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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Is AR’s Next Design Target ‘Wearability?’

AR Insider

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? This keeps session lengths relatively short. glasses+.”.

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Will Headworn AR Revenues Exceed $35 Billion by 2026?

ARVR

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland.

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Headworn AR: A Market Still Finding its Footing

ARVR

Consumer/ enterprise spending shares could flip as AR glasses gain wearability. As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. And that’s where headworn AR’s biggest looming topic factors in: Apple.

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AR Briefs, Episode 64: AR Glasses Outlook

ARVR

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology. So what does that hardware base look like?

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XR Talks: Hands-On with Hololens 2

AR Insider

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion. ” Is Wearability the Next Mobility?

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ARtillery Briefs, Episode 47: The Road to AR Glasses

AR Insider

AR glasses’ style crimes and wearability issues aren’t as prevalent in the workplace. And the wild card to kick off that progression will be Apple. Apple’s projected market entrance in the next few years will be impactful. So given that choice, Apple could lean towards the former in V1. Is Wearability the Next Mobility?

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