ARVR

MARCH 31, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple. Part II: Apple Apple’s AR play?—?as is to sell hardware. But that doesn’t mean Apple doesn’t have geospatial components in its AR master plan. But it’s not alone. as with most endeavors ?—?is

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The Ghost Howls

MARCH 20, 2023

Many magazines wrote that Meta is abandoning the “metaverse”, but actually, the famed M-word appeared two times in the statement that Mark provided his employees about the new course of the company. A pretty useless one, like all the rumors about Apple and its glasses. And luckily for you, I have one.

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ARVR

OCTOBER 18, 2022

This is steep growth that leans on a few potential wild cards and inflections, such as Apple’s market entrance. Drilling down, our latest Behind the Numbers installment zeroes in hardware unit sales. These are key questions as hardware is the starting point for an ecosystem in any emerging tech. But it’s not just about Apple.

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ARVR

FEBRUARY 1, 2023

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology. So what does that hardware base look like?

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ARVR

MAY 2, 2022

As seen from Google Glass, consumer acceptance and comfort in face-worn hardware (with a camera, no less) is a critical factor. it’s Apple. Apple of My Eye Among potential product and business models for AR glasses, Apple could end up setting the standard in its rumored market entrance.

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ARVR

MARCH 16, 2023

This is where AI could revive AR given that its proposed savior, Apple, itself has an Achilles Heel: Siri. That means that Apple has from now until a circa-2025 AR glasses launch to build or buy a more functional intelligence layer (note: Apple could enter the market sooner with a mixed-reality headset with passthrough AR).

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ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

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ARVR

DECEMBER 23, 2022

This is driven by enterprise AR hardware and software that boosts productivity through line-of-sight guidance. billion, driven by gaming-dominant VR hardware and software spending. That will take years due to technological and cultural hurdles, but could be accelerated by Apple’s rumored entrance. billion in 2022.

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ARVR

JULY 26, 2022

Do you remember the excitement back to 2021… At any moment, both Apple and Meta were poised to launch full-blown AR headsets for the consumer market, Samsung teased a compelling AR glasses video, Snap was actually starting to ship an AR device, (albeit only for developers), and even Niantic was said to be working on glasses of their own.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

NOVEMBER 7, 2022

Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. The recent partnership with Meta around mixed reality s eems a sign that the company is not pursuing new hardware projects internally. Apple AR glasses may have been pushed back to 2025–26. Other relevant news.

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The Ghost Howls

MAY 7, 2022

Remember that Sony owns very famous IPs, so it may launch some exclusive games with VR support that get lots of visibility in gaming magazines. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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ARVR

AUGUST 23, 2022

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland.

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ARVR

MAY 31, 2022

This sum consists of AR glasses consumer and enterprise spending in hardware and software. Drilling down, our latest Behind the Numbers installment zeroes in hardware unit sales. These are key questions as hardware is the starting point for an ecosystem in any emerging tech. How many AR glasses are shipping today? Why is this?

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ARVR

DECEMBER 7, 2021

In the 1990s, AR/VR experienced the first boom, which quickly subsided due to the lack of eligible hardware and digital content. Light Sci Appl 10, 216 (2021). Note: This article is a short summary of the article in the reference section. Augmented reality and virtual reality displays: emerging technologies and future perspectives.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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ARVR

FEBRUARY 2, 2021

Apple-related hardware rumors have become a favorite pastime in the AR world. As you’ve likely heard, Bloomberg reported last week that Apple has plans for a VR headset to release next year. about one per-Apple store, per-day. the name of the game in hardware. a top source of Apple product rumors and leaks.

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The Ghost Howls

SEPTEMBER 21, 2019

Next week, on 25th and 26th, Oculus will hold its main yearly event , and as always, it will talk about the milestones reached by the company and then it will show future hardware and software. No new VR hardware announcement. So, I expect no actual hardware announcements from this event. The Oculus Connect 6 is approaching.

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The Ghost Howls

AUGUST 24, 2020

Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release I think his world domination plans are going as expected.

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ARVR

MAY 24, 2021

As the next generation of its Spectacles camera glasses, the hardware features optical and display systems for the first time. Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ It’s also worth noting that this is the anti-Apple approach. ExpiCulture?—?Developing

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ARVR

AUGUST 10, 2021

By “Oculus,” we mean hardware and software. That’s about 28 percent of Oculus’s overall ARPU ($454), given $299-$399 hardware.* That makes hardware revenue $160 million of the above $222 million. **Quest 2 base model (64GB) is $299 while the 256GB model is $399. to be $275 million, that leaves $222 million for Oculus.

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ARVR

AUGUST 11, 2022

million*, making hardware $348.04 This averages out at $349, but we’ve reduced the estimated hardware ARPU to $329 due to weighted sales for the base model (common for new hardware). That’s a little more than 3 years’ worth of cumulative sales, while the VR hardware replacement cycle is… about 3 years.

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ARVR

AUGUST 16, 2021

Let’s start with the latter… First, Falmer points out to us that Apple and Snap have the biggest and best feature sets, and are noticeably ahead of competitors on that measure. Translating the latter to MAU’s (apples to apples) yields around 355 million. but not as great as its favored-nation status at Apple.

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ARVR

APRIL 15, 2021

As seen in the Google Glass era, cultural acceptance and comfort levels for face-worn hardware (with a camera, no less) is an uphill climb. it’s probably Apple. Apple of My Eye Apple’s track record in mainstreaming emerging tech?—?also This theory fits the profile for Apple’s signature multi-device ecosystem play.

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ARVR

JUNE 11, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? it’s probably Apple. billion by 2025.

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ARVR

JUNE 9, 2021

Since the launch of the first version of Hololens , until today, the Redmond company has been able to create a functioning ecosystem of software and hardware, which has made Hololens the reference AR device for the Enterprise , while it has never coveted to become a Consumer product. Developing an Original World-Traveling VR Experience 4.

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ARVR

FEBRUARY 25, 2021

The device class continues to inflect as companies like Apple lean in as a means to future-proof a hardware business that’s overly reliant on a maturing iPhone. Speaking of Apple, several clues emerged about its rumored AR glasses last year, which could accelerate AR through a classic Apple “halo effect.”

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ARVR

MAY 11, 2022

Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan. Moves & Motivations Of course, Google isn’t alone.

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ARVR

MAY 24, 2021

Sensory Nerves After covering Apple last week, what moves is Google making in wearables? But as with Apple, a key question is ‘why?’. And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. But unlike the above software-based initiatives, wearables involve hardware.

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ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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ARVR

SEPTEMBER 29, 2021

Enterprise AR: 7 real-world use cases for 2021 Highly Motivated As background for Facebook’s training wheels play, one of its motivations traces back to its failure to build and market a hardware device in the smartphone era. But that’s sort of the point: Facebook isn’t out for hardware revenue but to plant seeds for its stake in AR’s future.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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The Ghost Howls

APRIL 10, 2023

As the Chrome team explains “WebGPU is a new API for the web, which exposes modern hardware capabilities and allows rendering and computation operations on a GPU, similar to Direct3D 12, Metal, and Vulkan. And Apple Reality Pro, expected to come at $3000 or more, is improbable that is going to change this trend.

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ARVR

JANUARY 22, 2021

2021 will be an important year for AR consumer hardware If you are a tech geek like me, then I guess that you are impatiently waiting for the final breakthrough in AR technology. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years. How probable is it then? And it might be now.

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ARVR

MARCH 22, 2022

Apple will be a hardware powerhouse to represent the user touchpoint to all layers. was originally published in AR/VR Journey: Augmented & Virtual Reality Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story. These layers will fulfill various functions.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited.

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