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Apple Reportedly Expands Vision Pro Production Capacity Following Successful US Launch

Road to VR

We may soon be nearing global release for Apple Vision Pro. According to Kuo, who has been one of the key figures in Apple supply chain analysis, US shipments of Vision Pro are projected to account for 200,000–250,000 units this year, which is better than Apple’s alleged estimate of 150,000–200,000 units in the US.

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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Big XR News from Meta, HaptX, Siemens, and Apple

XR Today - Mixed Reality tag

The new smart glasses are available for pre-order in 15 regions, covering the US, Canada, Australia, and Europe. Meta’s open approach contrasts Apple’s walled garden ecosystem, which supports its spatial computing vision. Apple WWDC ’24 to be an XR Showcase?

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Xreal Air 2 Ultra Are True AR Glasses Powered By Samsung Galaxy S23 Or S22 Via USB-C

Upload VR

Xreal Air 2 Ultra are true AR glasses, but they only work with two specific Samsung phones. That's still a significantly narrower field of view than what you'd get from opaque headsets with passthrough cameras such as Meta Quest 3 and the upcoming Apple Vision Pro, which have horizontal and vertical field of views roughly around 100°.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

But it is still his fault for having driven the company to this point with the massive hirings of the previous months (do you remember he wanted to hire 10,000 people in Europe?) Apple is working on some sort of metaverse, and its headset is entering mass production. This is clearly the beginning of Apple’s entrance into the Metaverse.

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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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