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Apple Vision Pro: A Catalyst for the Growth of the XR Industry

ARPost

This immersive technology (coined “spatial computing” by Apple), which encompasses virtual reality, augmented reality, and mixed reality, is set to experience a significant boost from Apple’s entry into the field. Apple has a remarkable track record of introducing technology that resonates with individuals on a personal level.

Industry 348
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Apple Embraces VR: Every Virtual Reality Announcement From Today’s WWDC Keynote

Road to VR

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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The XR Week Peek (2022.04.10): Epic releases Unreal Engine 5, Meta cancels F8, and more!

The Ghost Howls

As a Unity developer, I am a bit envious of all of this. First of all, the company canceled its usual F8 developer conference. It is working on some form of virtual currency, that has been internally named “Zuck Buck” (I love this name, actually). Image by Apple). Apple WWDC is back in June. Image by Meta).

Unreal 479
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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

This cloud environment could have an important part to play in the new era of virtual content streaming. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality. At the core of phenomenal art experiences in the XR world, is the right development software.

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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

As Ted Schilowitz would say in a panel discussion later in the day, “One of the reasons people come to a conference like AWE is to see beyond the top five, to see what is on the fringes.”. Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. It’s also likely that businesses will expand their use of XR tech and the metaverse.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.