Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. In the meanwhile, in physical stores, clerks are preparing to provide demos during the launch weekend of February, 2nd.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR. It’s good to see XR gaining importance again at Google.

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VRScout

MAY 11, 2018

Not so fast, Apple. It appears as though the hybrid headset market is shaping up to be the latest trend in immersive entertainment as it’s now being reported that Samsung may be in the process of developing their own AR/VR headset similar to that of Apple’s recently announced device. Photo of Samsung Odyssey.

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The Ghost Howls

AUGUST 14, 2023

Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.

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The Ghost Howls

JUNE 13, 2022

We at VRrOOm are hiring to do our innovative XR events, check the “Friends” section of this newsletter if this opportunity can interest you! Image by Apple). Apple has not announced any glasses at WWDC. RoomPlan is an app that scans your room and identifies where are the pieces of furniture and what is their size.

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XR Today - Augmented Reality tag

APRIL 17, 2023

Da Vinci Eye is an AR smartphone application for artists, amateurs, and professionals that leverages immersive visualisations to project guides onto real-world surfaces allowing users to trace or copy images. The application also comes with Mural Maker, an immersive solution which allows iOS users to design giant-sized artworks.

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Road to VR

AUGUST 12, 2020

Nreal is getting ready to ship its Nreal Light AR headset to consumers in South Korea. The sunglasses-style AR headset is optionally being bundled with the recently announced Samsung Galaxy Note 20 in that country. Light AR will be available in stores there starting August 21st. 349,500 (~$295). 699,000 (~$590).

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The Ghost Howls

FEBRUARY 8, 2024

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Virtual Reality

JULY 27, 2023

Today, international electronics vendor Samsung released its Q2 earnings report, highlighting massive financial losses as the firm moves towards producing XR devices and components. In its recorded earnings , Samsung revealed that its Q2 net profits fell by 84.5 percent from last year to $1.4

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!”

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Road to VR

APRIL 25, 2024

Apple vs. Microsoft. Apple vs. Google. While Meta was releasing Quest, Quest 2, Quest Pro and its latest, the Quest 3 mixed reality headset, Google was working on AR glasses, which, you guessed it, they also canned amid layoffs, reshuffles, and the departure of Clay Bavor from the company, Google’s then-head of AR and VR.

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XR Today - Mixed Reality tag

AUGUST 29, 2023

Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.

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The Ghost Howls

MARCH 6, 2023

In an alternate version, Meta will offer a smartwatch with the neural detection incorporated, so if the user is used to having a smartwatch, doesn’t have to sacrifice it to wear the neural wristband Real AR glasses , with 3D objects in the scene, virtual avatars, and such, are now slated for 2027 I want to just say two things about this roadmap.

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XR Today - Augmented Reality tag

APRIL 26, 2024

Trace has come out of stealth following its successful pre-seed funding round in which it raised two million dollars to support its location-based augmented reality (AR) creation platform. “We look forward to seeing how Trace transforms AR and revolutionises our interaction with the world around us.”

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XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

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XR Today - Mixed Reality tag

MARCH 26, 2024

In a recent report , Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. The news follows similar narratives from Samsung, who noted that smartphone sales are decreasing, and in response, Samsung is increasingly XR devices investment.

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XR Today - Augmented Reality tag

NOVEMBER 27, 2023

This month, Samsung continued its recent history of leaking details on an upcoming XR wearable when it filed for a “Samsung Glasses” trademark in the UK. Reports suggest that Samsung plans to unveil a new device at its Unpack event next year, with initial production quantities expected to be around 30,000 units.

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The Ghost Howls

MAY 14, 2023

More information about Google’s XR headset are coming “later this year” Google and Samsung will release an XR headset (Image by Google) Google, Qualcomm, and Samsung are working on an XR headset. The latest one is called Immersive View for Routes.

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Upload VR

MAY 11, 2023

During its I/O 2023 conference, Google said it will share more about its 'Android collaboration' with Samsung on 'immersive XR' later this year. Our partnership on WearOS with Samsung has been amazing, and I'm excited about our new Android collaboration on immersive XR. We'll share more later this year."

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Great job, Magnopus!

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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The Ghost Howls

JANUARY 29, 2024

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! Apple released a new trailer for the headset. Finally, we will have some real impressions on the device not coming from scripted demos. There is even an app to send faxes!

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XR Today - Mixed Reality tag

APRIL 26, 2024

The industry is undergoing tremendous growth, and the future of immersive workplace solutions will depend on today’s innovations and actions. With Q1 reports incoming, XR firms are reflecting on success and failure to achieve a market lead by 2025. Meta’s Q1 total revenue was $36.5

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Last month, Meta debuted two immersive devices, the Meta Quest Pro and the Ray-Ban smart glasses. As the devices look to enhance the general adoption and ubiquity of XR, other firms, big and small, are swooping in to claim their space in the enterprise XR field. Samsung to Debut MR Headset in 2024?

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XR Today - Mixed Reality tag

AUGUST 14, 2023

This week, reports emerged claiming that Chinese news publication Gyro Technology leaked the design specifications of Samsung’s upcoming MR headset. According to the leaks, Samsung’s MR device will cost roughly between $1000-$2000. Samsung’s Q2 net profits fell by 84.5 percent from last year to $1.4

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XR Today - Augmented Reality tag

JANUARY 19, 2024

In this XReal Air 2 Ultra review, we’re taking a closer look at the specs, design, and features of a set of spatial computing glasses eager to give Apple a run for its money. We know the vendor is advertising their glasses as a spatial computing device rather than just a set of AR smart glasses.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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XR Today - Mixed Reality tag

JULY 3, 2023

Today, reports are emerging, sparking speculation over Apple’s Vision Pro production plans. Recent reports are highlighting how Apple’s hardware and manufacturing partners are reducing forecasts surrounding the assembly of Vision Pro devices.

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XR Today - Mixed Reality tag

MARCH 1, 2024

Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Red6 made Charlie Fink try AR on a plane.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Is it for a future AR/VR headset?

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? An what are the business models that will materialize around ‘audio AR?’

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The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. (Image from the web). Learn about the m**averse in Japan.

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XR Today - Mixed Reality tag

JANUARY 12, 2024

The trusted emerging technology show became home to many XR vendors showcasing the latest in AR/VR/MR solutions. Countless announcements and moments from the event paint a positive picture of the months ahead, with many immersive technology firms, new and old, looking to wow audiences as XR is expected to have another wave of hype.

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