article thumbnail

Case Study: MAC Cosmetics Augments Makeup Try-Ons

ARVR

Specifically, MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. Executed with the help of creative agency Valtech, its “pick & try” feature employs mirrors that virtually apply cosmetics to shoppers’ faces to simulate the real thing. AR will play a key role in its road map.

article thumbnail

Gemba, a corporate VR training platform used by Coca-Cola and Pfizer, raises $18M

TechCrunch VR

“In Gemba, you can freely walk around, grab objects, participate in simulations -– you can do everything you can do in real life, plus a load more that you can’t do in real life.” “It has one masterclass leader who is a recognized subject matter expert, and two guest speakers from companies like Amazon and AstraZeneca.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Second Coming of Augmented-Reality Glasses

ARVR

Virtual Reality: Do We Live In Our Brain’s Simulation Of The World? So much so that it even got co-opted into the 2012 New York Fashion Week ; worn by Diane von Furstenberg and her models on the runway. Photo by Rahul Chakraborty on Unsplash By far the most popular is the Amazon Alexa with about 69% share of the U.S.

article thumbnail

VR and AR at the Sundance Film Festival

VRWorld

The bastion of cinema — the Sundance Film Festival — is bravely exploring the VR medium and trying to engage its audience into the new immersive experience this week in Park City, Utah. Prominent VR attractions include Awavena, a VR experience following the Yawanawa, an indigenous people based in the Amazon.

Filming 53
article thumbnail

The New 3D Apple Arriving at WWDC

Robert Scoble

That is the basis for the new Apple and is important for a range of new products, from robots that will do things around your house, to cars that will drive you around, to augmented and virtual reality products that will bring new kinds of games and experiences to all of us. Just get Amazon’s latest iPhone app.

Apple 144
article thumbnail

Apple Vision Pro Review: A Portable But Heavy Cinema & Monitor With A Promising Spatial OS

Upload VR

On my flight home from New York I was in an economy seat, yet I had a better movie watching setup than anyone in first class. To legally download movies on Quest you have to sideload the Android phone APKs of Netflix or Amazon Prime Video from your computer. It takes place in passthrough and you swipe fruit with your hands.

Apple 145
article thumbnail

As UploadVR Turns 2 We Reflect On The First Full Year of Consumer VR

UploadVR Between Realities podcast

The New York Times distributes more than 1 million Google Cardboard phone VR viewers to subscribers with the launch of The Displaced , a 360-degree video project focusing on children driven from their homes by war. November 2015.