Case Study: MAC Cosmetics Augments Makeup Try-Ons
ARVR
OCTOBER 5, 2022
Specifically, MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. Executed with the help of creative agency Valtech, its “pick & try” feature employs mirrors that virtually apply cosmetics to shoppers’ faces to simulate the real thing. AR will play a key role in its road map.
Let's personalize your content