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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. The company also launched the multisearch tool last year.

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NVIDIA Unveils Open Metaverse Tools at SIGGRAPH 2022

XR Today - Mixed Reality tag

NVIDIA delivered a speech on Tuesday at the SIGGRAPH 2022, revealing a fresh lineup of metaverse solutions to audiences, including virtual world-building, digital twin, and avatar platforms. Covers neural graphics advancements, digital twins, & virtual humans: [link]. Kent Bye VoicesOfVR (@kentbye) August 9, 2022.

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A Tour of the Mytaverse Enterprise Immersive World

ARPost

There are a number of great virtual world platforms out there – and a smaller number of those are dedicated to enterprise use. Mytaverse is an enterprise-only platform with special tools for digital twins and virtual assets, and I got the world tour. These can be digital collectibles or digital twins.

Immersion 356
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The XR Week Peek (2023.07.24): Apple opens applications for Vision Pro devkits, Meta may stop the production of Quest Pro, and more!

The Ghost Howls

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Answer: probably just the possibility of the same community visiting different worlds together may be enough) Is monetization beneficial to virtual worlds? Ah no, not even that because also Twitter is dead.

Apple 313
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Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

ARPost

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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The XR Week Peek (2021.11.15): Vive Focus 3 aims at LBEVR market, Niantic and Qualcomm launch AR SDKs, and more!

The Ghost Howls

Spaces offers functionalities in: Image tracking Object tracking Hand tracking Spatial mapping Environment understanding and meshing Plane detection Real/virtual world occlusion …and more. But it can also be very interesting to create virtual idols and other kinds of conversational characters for entertainment purposes.

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Developer Uses VR To Build AR Experiences That Mimic Real-World Physics

VRScout

When asked about why he focuses more on AR, Vermeulen says , “I don’t want to completely escape reality, I don’t want to be in a complete virtual world. I just want to augment my world.”. “Most people don’t want to escape or be blinded from the world for a long period of time.”.

AR 312