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Data Dive: 170 Million People Use Snap Scan

AR Insider

Visual search is just one of many developing flavors of AR, and it’s also being cultivated by Google ( Google Lens ) and Pinterest ( Pinterest Lens ). Google Lens is doing similar – seeding broad demand with pets and flower searches but increasingly expanding to products. Camera Commerce: AR Monetization Materializes.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. We’ve examined evidence from each of the Big 5 in individual articles, a report , and a chapter in Charlie Fink’s book Convergence. And AR advances its parallel VR play.

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The XR Week Peek (2022.07.25): Google to test AR glasses in the wild, Pico 4 spotted, and more!

The Ghost Howls

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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What is Spatial Computing in simple terms?

XR Today - Mixed Reality tag

You could see a virtual book on a table, but reaching out wouldn’t let you flip through the pages. Using this information, spatial systems can provide users access to data they can leverage to address issues and repair problems. Google: Google and its parent company, Alphabet, are highly invested in spatial computing.

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Mel Slater’s Theory of VR Presence vs an Elemental Theory of Presence

Road to VR

You can be just as emotionally engaged with a movie or a book as you are with a VR experience, and so looking at how the content contributes to his conceptualization of presence isn’t an interesting research question trying to figure out what’s unique about VR.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Amazon Lumberyard becomes opensource. Amazon has launched some years ago its 3D engine called Lumberyard, derived from Crytek’s Cryengine. Some of the most relevant data are about the c ompatibility of the AR platforms: on top, there is web AR, with 3.06 AR users to reach 800M by the end of the year. billion) and ARkit (1.25

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

Charlie Fink is a Forbes columnist and an author of two AR-enabled books – Charlie Fink’s Metaverse: A Guide to VR and AR, and Convergence: How the World Will Be Painted with Data. First of all I want to congratulate you on the launch of your new book Convergence, an AR-enabled book about AR.

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