The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

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Groups Microsoft Samsung Hardware 80

AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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Wearables AR Microsoft Apple 277

GizModo VR

MAY 5, 2022

login to access your email or Amazon accounts. Three of the world’s biggest tech companies are promoting the idea that you won’t need to keep entering in your password anymore, in which case you’ll no longer have to remember different variations of your regular “Kingkong05jacksonsbestfilm69!” Read more.

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AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 240

XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. Workers in the United States will be the first affected. Today is certainly one of them.”

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Google Microsoft United States Augmented Reality 87

AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Google has correspondingly benefited from SMBs and multi-location brands that want to position themselves in the direct path of high-intent local searchers.

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AR Google Apple Data 353

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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Wearables Apple AR Trends 255

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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Apple Head Mounted Display Microsoft Trends 77

XR Today - Mixed Reality tag

APRIL 4, 2023

Apple’s mixed reality (MR) headset is set to delay again amid its upcoming Worldwide Developer Conference (WWDC) from 5 to 9 June, a series of tweets has found this week. Reports have revealed that this may block Apple from unveiling the device at the key event.

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Apple Microsoft United States Retail 70

AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Last but definitely not least is Microsoft.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Apple Europe Data Amazon 439

VRWorld

OCTOBER 11, 2017

is willing to team up with competitors Apple Inc. s Google if it would help improve customers’ experience with its Alexa voice-activated virtual assistant , an executive working on the platform said. The online retailer, which is already working with Microsoft Corp. Amazon.com Inc. and Alphabet Inc.’s

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Amazon Google Apple Data 40

AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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Wearables AR Apple Strategy 340

ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now. Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. Parents and Partners. Your Forecast: Cloudy.

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Magic Leap Software Hardware Amazon 381

GizModo VR

DECEMBER 22, 2021

Americans don’t trust the companies whose products are used by billions of people each day—but some mega-firms are better than others at convincing customers that they aren’t awful. Read more.

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Amazon Google Apple Microsoft 119

AR Insider

NOVEMBER 14, 2019

Apple is already far ahead given the success of Watch and Airpods. Google meanwhile acquired Fitbit to buttress its wearables play. Amazon and Microsoft launched wearables lines in the past quarter and smaller players like Bose and Snap are planting seeds for a wearables-heavy future. . The poster child here is Apple.

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Wearables Trends Hardware Amazon 237

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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Apple Google Amazon Augmented Reality 144

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

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Wearables AR Apple Strategy 309

AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. by Kif Leswing, CNBC, 9/29/19.

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AR Insider

JANUARY 29, 2020

Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). Call it the four-comma club — or “quattros comas!” ” in Hanneman-speak.

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AR Amazon Microsoft Data 195

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. A company still in stealth, but with founder pedigree from Apple. Venture capital investment in augmented reality and virtual reality hit $4.1

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AR Insider

OCTOBER 30, 2020

Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. ” Google could be the knowledge layer , Facebook the social layer , Microsoft the enterprise productivity layer , and Amazon the commerce layer. could plant seeds for its own AR cloud.

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AR Data Google Amazon 392

Upload VR

MAY 24, 2023

Google parent Alphabet laid off 12,000 in January, Microsoft has laid off 10,000 so far this year, and Amazon has laid off 27,000. Only Apple so far seems unaffected, reportedly laying off only a tiny number of corporate retail staff. “I Meta is far from the only big tech company conducting layoffs at this scale.

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AR Apple Retail Amazon 120

GizModo VR

JUNE 24, 2021

Today Microsoft announced the next big chapter for its ubiquitous operating system: Windows 11 is here, and while there’s some awkwardness to work out (specifically in the way Microsoft is handling Android app integration), Windows 11 feels like the big facelift Microsoft really needed. Read more.

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Microsoft Architecture Amazon Google 105

AR Insider

JANUARY 11, 2021

Now what’s going to happen to the malls Amazon doesn’t want as warehouses? B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. Image source: Apple. The hack of the century.

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Magic Leap Government Apple AR 222

ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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AR Google Apple Construction 182

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. At that point, it becomes supply leverage. So that brings us to the present. Spatial Implications.

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Google AR Apple Examples 247

GizModo VR

AUGUST 13, 2021

Apple, Amazon, Google , Samsung SmartThings, and Signify, the team behind the Philips Hue smart bulbs, already committed to it earlier this year. Matter is a new standard that’s supposed to make your smart home gadgets play nicely together.

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Samsung Amazon Apple Google 111

Mashable VR

MARCH 31, 2022

Are you Google Android OS or Apple iOS? In this increasingly connected, tech-reliant world, being either Android or Apple isn’t just a preference in technology, it’s a lifestyle choice. So, if you prefer Google's Android OS to Apple's iOS, opting for an Android tablet over an iPad makes a lot of sense.

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Apple Google Amazon Microsoft 82

AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. That’s iPhones today and a wearables suite (including AR glasses) in the longer term.

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Exercises Magic Leap AR Data 267

AR Insider

DECEMBER 17, 2019

The firm’s methodology includes Apple store checks, inventory levels and shortages. For one, there’s deep-pocketed motivation, including Apple’s need to diversify revenue and counterbalance iPhone sales declines. billion in Apple’s Q4 earnings , while wearables were up 54 percent to $6.52

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Wearables Data Apple AR 195

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Augmented Reality Trends Healthcare 414

AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives.

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Wearables AR Machine Learning Apple 221

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. Preorders are expected to start on the day of the Connect, so on September, 27th.

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Motion Capture Ukraine Apple Gaming 338

AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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AR Google Data Examples 277

ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Apple leads when compared with other giants in terms of acquisitions made.

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AR Augmented Reality Machine Learning Apple 217