The Ghost Howls

JANUARY 25, 2021

Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities. The HMD should be targeted to prosumers and Apple expects sales in the order of magnitude of one Apple headset per day, per store. Amazon acquires Umbra.

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The Ghost Howls

OCTOBER 24, 2022

And in fact, the prosumer Pico 4 Pro that has been announced in China for consumers won’t be sold in the West. More info (Pico launches Pico 4 Enterprise) More info (Pico 4 Pro not sold outside of China) More info (Pico 4 Enterprise vs Quest Pro vs Vive Focus 3). Apple headset will not be focused on gaming. Other relevant news.

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. Pico 4 launches in China, while new info is shared in the West. The device is available on Amazon for $379.

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The Ghost Howls

NOVEMBER 7, 2022

Apple AR glasses may have been pushed back to 2025–26. According to a new rumor, Apple AR glasses may have been pushed back from 2024 to 2025–26. Especially for Apple, which is not interested in releasing devkits, but in shipping devices that appeal to the masses. China aims at investing in XR in the upcoming years.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The Ghost Howls

MAY 17, 2021

This way it will be possible to add even eye-tracking to these enterprise device; Vive Vee, a virtual character that should represent the brand in China and the rest of the world. Pico Neo 3 launch has been a success in China. Oculus Quest 2 has disappeared from all Amazon EU websites. It’s a fair match.

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The Ghost Howls

AUGUST 8, 2023

Let’s leave the summertime sadness to Lana Del Rey… Top news of the week (Image by Immersed) Immersed announced Visor headset The company Immersed is well known in the VR community for its productivity application to have a multi-monitor setup for your computer in virtual reality.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Facebook and Apple will jumpstart the smartglasses ecosystem. 2021 is going to be an interesting year for AR.

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The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release China is launching real name identification in games.

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The Ghost Howls

SEPTEMBER 22, 2022

I have to say it also reminds me a bit of the pancake headset just announced by Skyworth , but this doesn’t surprise me much, because in China many headsets have similarities because they are all made by Goertek, in the end. Availability in China will be announced in the dedicated event on September, 27th, as I was telling you before.

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The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. And its latest update, dubbed the “Mixed Reality 2.0 Hope you enjoy!

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The Ghost Howls

APRIL 25, 2022

This was the final big surprise of the event: Sony Pictures and Meta, in partnership with nDreams, will bring the famous franchise to virtual reality. Interesting news arrives from China: a market analyst reports that Pico may launch its next-generation VR headset in September, aiming at beating Meta and its launch of Cambria.

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The Ghost Howls

APRIL 12, 2021

This Quest-Focus-Neo mix will be launched in China on May, 10th 2021. I’ve confirmed with the company that the launch will regard only China at the moment, with Western SKUs coming in the second half of the year. A VR maker has created Virtual Reality Gloves with just $22.

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The Ghost Howls

MAY 24, 2021

In the end, it has not been Apple or Facebook, but Snap to make its first move in the AR glasses space. Quest 2 recalled from Amazon EU for skin irritation issue. Facebook is working with Amazon to solve all the bureaucratic stuff and we hope that sales can start again soon. Top news of the week. Image by Snap). RDR2 in VR!

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The Ghost Howls

MAY 27, 2019

This year we had the launch of two amazing 6 DOF all-in-one Virtual Reality headsets : the Oculus Quest and the HTC Vive Focus Plus. It is a bit like Android vs Apple : Android’s Plays Store is more open and cheaper, but the Apple Store offers better quality. The Oculus Quest is like an Apple phone.

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The Ghost Howls

NOVEMBER 17, 2019

Apple AR glasses may be released in 2022–2023. Apple remains committed to AR, it still believes it is the technology that will supersede smartphones , but the technology is not ready to create something that is worth the Apple logo now. More info (Apple glasses delayed to 2022) More info (Apple glasses delay).

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The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. NOLO and Arpara brings new headsets from China. What surprised me more is the launch of the Arpara VR , a headset from a company I had never heard of before, not even in my travels to China. Other relevant news. Image from NOLO).

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The Ghost Howls

OCTOBER 4, 2021

More info (HTC teasing Vive Flow) More info (More teaser images of Vive Flow) More info (Launch event invitation / Western World) More info (Launch event invitation / China). Apple Maps are going AR. iOS 15 finally brings AR navigation instructions to Apple Maps , in a way similar to the one that Google is already offering.

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The Ghost Howls

MARCH 1, 2021

This year, the dream of developing once, build once, and deploy everywhere can become reality. …unless Apple arrives and creates its own standard again…. They are standard Quests , the ones you can buy on Amazon, BUT they have a business licensing. A great thing for businesses that want to implement augmented reality.

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The Ghost Howls

AUGUST 11, 2019

Xiaomi and Oculus are strong partners for the Oculus Go, that is being manufactured by Xiaomi and sold in the west by Oculus and in China by Xiaomi itself, with the name Mi VR. The fact that Xiaomi doesn’t believe in the project anymore, and that in China the device has not sold well are for sure not good news for Oculus.

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The Ghost Howls

AUGUST 22, 2022

The Chorus headphones for Quest 2 are currently available for pre-order from Amazon and Logitech for $100 with a release date planned for September 2nd. As I forecasted you last week, Lenovo has launched its new headset in China: the Legion VR 700. Apple releases new interesting research on Nerf. More info (Logitech Chorus?—?Road

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The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. This is a rumor surrounding Apple, for instance. nReal glasses (Image by nReal).

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UploadVR Between Realities podcast

MARCH 5, 2017

Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges. He said that 59 percent of virtual reality developers are using Unity, according to a survey by VisionMobile. More people build an Apple with Unity than anyone else.

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The Ghost Howls

JUNE 6, 2018

It uses eye tracking in various fields and has released a product for Virtual Reality called aGlass. The aGlass consists in two circular add-ons that you insert on the lens of your headsets, and then after having attached some USB connectors here and there, offers you awesome eye tracking for your virtual reality.

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XR for Business Podcast

JULY 14, 2020

In countries like China, the camera on a smartphone isn't just for fun selfies -- it's an everyday practical device, for everything from banking to shopping. Stores in China are very experiential and sort of future-facing. Alan: Hey there, it's Alan Smithson with the XR for Business Podcast. We're Curie-ous. So I have my phone.

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XR for Business Podcast

JULY 14, 2020

In countries like China, the camera on a smartphone isn't just for fun selfies -- it's an everyday practical device, for everything from banking to shopping. Stores in China are very experiential and sort of future-facing. Alan: Hey there, it's Alan Smithson with the XR for Business Podcast. We're Curie-ous. So I have my phone.

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AR Retail China Augmented Reality 78

The Ghost Howls

SEPTEMBER 25, 2023

The leak came from China and talked about the Pico 5 product line going to feature the Pico 5, Pico 5 Pro, and Pico 5 Pro Max (yes, like the iPhones). At the end of the day, I understand that Unity needs to monetize more because the economic conditions are s**t and Apple is killing its Unity Ads cash cow with its privacy shield.

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The Ghost Howls

NOVEMBER 10, 2019

Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. The news would be incredible: Apple is a company that knows how to create something usable and cool to see, while Valve has a long expertise in experimenting with AR and VR.

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XR for Business Podcast

JULY 14, 2020

In countries like China, the camera on a smartphone isn't just for fun selfless -- it's an everyday practical device, for everything from banking to shopping. Stores in China are very experiential and sort of future-facing. Alan: Hey there, it's Alan Smithson with the XR for Business Podcast. We're Curie-ous. So I have my phone.

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The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. On the software side, HTC has just launched in China Vive Sync , a solution for remote meetings in VR that may help a lot the Chinese people that are forced to work from home. Do you want to read a good book on AR/VR?

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The Ghost Howls

MARCH 23, 2020

In China, Rokid has made a smart glass with thermal sensors included , so police forces can immediately detect people having a flu. The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. Yes, Android, Google.

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The Ghost Howls

DECEMBER 8, 2021

The ongoing impact of Covid, huge demand for electronics, labour shortages, power cuts in China leading to 3-day-working in factories, and the ongoing container shipping lottery have broken many “just in time” supply lines. Lockdowns and shortages. Image provided by Rob Cole). Why had they settled on this shape? Image by Rob Cole).

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. And actually, one of the companies we just invested in, they do virtual reality training for heavy machinery. I think the more specialized the training is, the better fit it is for PC.

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. And actually, one of the companies we just invested in, they do virtual reality training for heavy machinery. I think the more specialized the training is, the better fit it is for PC.

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XR for Business Podcast

SEPTEMBER 2, 2019

And what’s really great about it, is that being focused on fashion and beauty gives me a really specific lens, through which I can view technological innovations like augmented reality and virtual reality. It kind of feels like how augmented or virtual reality was maybe four years ago. Alan: Yeah.

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. And actually, one of the companies we just invested in, they do virtual reality training for heavy machinery. I think the more specialized the training is, the better fit it is for PC.

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XR for Business Podcast

SEPTEMBER 2, 2019

And what’s really great about it, is that being focused on fashion and beauty gives me a really specific lens, through which I can view technological innovations like augmented reality and virtual reality. It kind of feels like how augmented or virtual reality was maybe four years ago. Alan: Yeah.

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