AR Insider

JUNE 30, 2021

The thought is that its levels of immersion can engender high engagement with various flavors of display ads. VR advertising’s opportunity goes back to factors noted above: potentially high ad engagement given inherent levels of immersion. These include video, social media, mobile apps and games (just ask Unity).

Trends 150

Trends Exercises AR Gaming 150

The Ghost Howls

NOVEMBER 9, 2023

More info (Meta’s losses in 2023) More info (Meta expecting even higher losses in 2024) Quest 3 enters the Steam chart at 0.15% Meta Quest 3 appeared for the first time in Steam’s Hardware Survey, with a 0.15% share of the market. This is due to the Quest 2 arriving at the end of its cycle. It seems the journalist liked them. SteamVR 2.0

AR 376

AR Apple Unity Ukraine 376

XR Today - Augmented Reality tag

MAY 15, 2024

Augmented reality kits seem to be everywhere, from well-known options like Apple’s ARKit and Google ARCore to Apple’s new collection of AR development tools. Here, I’ll introduce you to the benefits of AR kits and the top options you can explore in 2024. The simple reason is that demand for AR is growing at an incredible pace.

Augmented Reality 77

Augmented Reality Unity AR Wearables 77

The Ghost Howls

FEBRUARY 12, 2019

Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) Software-wise, we use Unity, Vuforia, and OpenCV. They get immersed in the augmented reality even though they aren’t using a phone or headset.

Augmented Reality 303

Augmented Reality Japan AR Magic Leap 303

The Ghost Howls

NOVEMBER 27, 2023

This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. We don’t know, but this shows that the Korean company is still committed to XR developments. Now Microsoft is discontinuing them , putting another nail in the coffin of the HoloLens.

Augmented Reality 367

Augmented Reality Apple Samsung Ukraine 367

Upload VR

FEBRUARY 16, 2024

But it feels somewhat claustrophobic for fully immersive content or looking around with passthrough, limits the viewability of your keyboard in productivity scenarios, and makes walking around dangerous because you can't see the ground below. Given this only happens in Unity Full Space apps, I suspect this can be solved in future software.

Apple 145

Apple Eye Tracking Hand tracking Video 145

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Meta is reported to launch a devkit of AR glasses, codenamed Orion, in 2024. Ah no, not even that because also Twitter is dead. Now it’s called X and aims at becoming the Western WeChat.

Apple 303

Apple Survey Machine Learning AR 303

UploadVR Between Realities podcast

FEBRUARY 8, 2017

Alon Or-bach (Samsung Electronics), Kaye Mason (Google). It’s not often you get both Oculus and Valve together days, let alone Google and Samsung, with bonus helpings of Epic Games, Owlchemy Labs, and Sensics. Stefan Walker (Google), Luca Prasso (Google). Alex Lee (Google). Room 2024, West Hall.

Unreal 100

Unreal Google Unity San Francisco 100

The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. Header image by Google). What about yours?

Microsoft 335

Microsoft Google AR Virtual World 335

Building the Metaverse

APRIL 12, 2022

Whether we create something in Roblox, Unity or Unreal; architect an immersive space in VR; or build a decentralized application?—?we Would it make sense to have hyperportals that allow interconnects between different immersive worlds? essentially a “Unity Asset Store” for the metaverse?—?designed

Technology 83

Technology Software Gaming Unity 83

The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Top news of the week. The m**averse hype is attracting investors.

Survey 312

Survey Apple AR Samsung 312

XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meta has not yet confirmed 8K streaming on its Quest portfolio. However, the company is constantly developing new XR devices.

Microsoft 65

Microsoft Apple Education Training 65