AR Insider

SEPTEMBER 13, 2022

Lockheed Martin and Scope AR demonstrate this principle in our latest enterprise AR case study. One industry where AR continues to demonstrate value is aerospace. Not only is assembly complex, but the stakes are high. This post appeared first on AR Insider.

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Case Study Study AR Industry 364

Tech Trends VR

AUGUST 18, 2019

According to one study , the extended reality (XR) market is forecast to grow to more than $209 billion in the next four years, an 800% increase from their 2018 prediction of $27 billion. Tech Trends is an official media partner of VRX 2019. Alice Bonasio is a VR and Digital Transformation Consultant and Tech Trends’ Editor in Chief.

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AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. This post appeared first on AR Insider.

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AR Insider

AUGUST 16, 2022

We examine the shopper experience and revenue impact in the latest AR marketing case study. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors. This post appeared first on AR Insider.

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AR Insider

AUGUST 23, 2022

We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. How has Boeing deployed AR to streamline aircraft assembly? And how has it achieved real ROI in doing so? This post appeared first on AR Insider.

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AR Insider

OCTOBER 11, 2022

After covering AR's role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes. This post appeared first on AR Insider.

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Case Study Study AR Healthcare 345

AR Insider

OCTOBER 18, 2022

Our latest case study dives in. AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. This post appeared first on AR Insider.

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Case Study Study AR Automotive 340

AR Insider

AUGUST 9, 2022

Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. this time from Dior. How did it raise awareness and sales of its new sneakers using AR visualization? we dive in. This post appeared first on AR Insider.

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AR Insider

MAY 17, 2022

We dive into the latest case study from NextTech AR solutions, showing the technology's capacity to elevate customer confidence and conversions. Where is AR proving its ability to boost eCommerce performance? This post appeared first on AR Insider.

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Case Study Study AR Technology 319

VRScout

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

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AR Insider

MAY 10, 2022

To show rather than tell, we dive into a case study from Home Depot's Web AR execution. Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? This post appeared first on AR Insider.

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Case Study Study AR Strategy 335

AR Insider

AUGUST 17, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Porsche and Atheer. Enterprise AR: Best Practices & Case Studies, Volume One. AR Briefs, Episode 48: Enterprise AR Case Studies. Doubling Down.

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AR Insider

JANUARY 30, 2024

Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. So it created an AR try-on experience that showcased this signature design. We break down results and lessons. This post appeared first on AR Insider.

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Case Study Study AR Trends 388

AR Insider

JUNE 29, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, starting with GE’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. Case Study: CareAR Streamlines Enterprise Service Management.

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Case Study Study AR Examples 367

ARPost

NOVEMBER 25, 2021

The company recently partnered with YouGov to release a study on online retail during the pandemic , and has also expanded its offerings for 3D and AR assets. The study found that, generally, brick-and-mortar is the preferred shopping channel for essential items while online shopping is the preferred shopping channel for discretionary items.

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AR Insider

JULY 27, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Elekta Medical and PTC. Enterprise AR: Best Practices & Case Studies, Volume One. Foundational Concept. These are digital replicas of real-life equipment.

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ARVR

OCTOBER 5, 2022

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. Many of the case studies in this report focus on fashion products. But beyond mobile AR lens-based modalities in most of these case studies, AR can be delivered in bigger ways.

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Case Study Study AR Retail 211

Tech Trends VR

OCTOBER 19, 2021

One of the biggest events in the XR calendar is back in person this year, and Tech Trends will be in Santa Clara for it! Topics covered: Enterprise case studies, latest developer/creator tools, Sales, Marketing and branded experiences, AR Cloud, WebXR, 5G , AI, haptics, privacy and ethics, Entertainment, Education, and more.

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AR Insider

AUGUST 31, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Streem. Enterprise AR: Best Practices & Case Studies, Volume One. But how is this materializing today and who’s realizing the above enterprise AR benefits?

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Case Study Study Real Estate AR 276

AR Insider

JULY 6, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Toyota’s AR deployment.*. Enterprise AR: Best Practices & Case Studies, Volume One. Driving Continuous Improvement. More from AR Insider….

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Case Study Study AR Machine Learning 359

Tech Trends VR

FEBRUARY 19, 2019

So when studying the psychological effects of being immersed and interacting with others in Virtual Reality, researchers at the University of British Columbia decided to use yawning patterns as a benchmark to compare people’s behaviours in real-world face-to-face interactions as opposed to VR. . This article originally appeared on VRScout.

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AR Insider

AUGUST 24, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Boeing and Upskill. Enterprise AR: Best Practices & Case Studies, Volume One. Case Study: GE Streamlines Jet Engine Maintenence. High Stakes.

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Case Study Study AR Google 257

Tech Trends VR

JANUARY 16, 2021

Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR. Alice Bonasio is a VR Consultant and Tech Trends’ Editor in Chief.

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AR Insider

OCTOBER 27, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Our first case study comes from Ally Bank. We’ll pause there and circle back in the next installment with another case study. Who are the exemplars?

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AR Insider

NOVEMBER 17, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at Purina’s AR ad campaign, we’ll move on to the next case study: the NFL. And how are they getting those results?

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Case Study Study AR Education 345

AR Insider

JULY 20, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Medtronic’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. High-Stakes Outcomes. That’s what XR technology offers.”

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AR Insider

JULY 13, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring KPN’s AR deployment. Enterprise AR: Best Practices & Case Studies, Volume One. Operational Scale. KPN is the leading telecom provider in the Netherlands.

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Case Study Study AR Netherlands 297

AR Insider

NOVEMBER 24, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After a few case studies that focused on upper-funnel AR ad campaigns, we now move to the mid-funnel. Figures reflect market factors at the time of creation. Miller Time.

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Case Study Study AR Strategy 359

AR Insider

AUGUST 31, 2021

Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & Case Studies , which we’ve excerpted below, featuring Streem. Enterprise AR: Best Practices & Case Studies, Volume One. But how is this materializing today and who’s realizing the above enterprise AR benefits?

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Case Study Study Real Estate AR 235

AR Insider

NOVEMBER 10, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. What are the results they’re achieving?

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Case Study Study AR Video 322

ARVR

OCTOBER 1, 2022

It decided to circumvent that weak link at the dealer level and go direct to consumer (DTC) — a Covid-accelerated trend. We’ll pause there and circle back in the next Campaign Tracker installment to examine another AR marketing case study… [link] Originally published at [link] on September 22, 2022.

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AR Insider

FEBRUARY 9, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper and mid-funnel, we now continue to the lower funnel. As examined in our MAC case study, cosmetics is a fitting category for AR.

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Case Study Study AR Industry 251

AR Insider

APRIL 15, 2021

This is the topic of ARtillery Intelligence’s recent report on enterprise AR case studies. Enterprise AR: Best Practices & Case Studies, Volume One. One example from this batch of case studies is Medtronic. All of the above just scratches the surface and you can see more case studies in the full report.

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Case Study Study AR Strategy 227

AR Insider

NOVEMBER 3, 2020

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at Ally Bank’s AR ad campaign, we’ll move on to the next case study: GREATS Shoes. Lessons & Learnings.

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Case Study Study AR Video 266

AR Insider

JANUARY 26, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper and mid-funnel, we now continue to the lower funnel. Stay tuned for more AR ad campaign case studies and see the full report here. .

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Case Study Study AR Industry 268

AR Insider

JANUARY 19, 2021

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Our next case study that hit these marks comes from MAC.

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Case Study Study AR Google 241

ARVR

JULY 10, 2020

Augmented Reality Trends (Part 2) The development of Augmented Reality systems can be divided into two trends: Trend horizontal or AR applications, and trend vertical or AR techniques. AR Applications The trend horizontal covers the development of applications for Augmented Reality (Ling, 2017). Source AR 101?—?Augmented

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