XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.

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XR Today - Virtual Reality

JULY 29, 2024

These glasses have outperformed the sales of Ray-Ban’s first-generation smart glasses, ‘Ray-Ban Stories’ This potential deal could grant Meta more control over EssilorLuxottica’s smart glasses division and strengthen its position in the competitive market against tech giants like Apple, Google, and Microsoft.

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XR Today - Mixed Reality tag

APRIL 19, 2023

These will focus on avatars, 3D web interoperability, wearables, digital fashion, networks, cybersecurity, privacy, and others. Some of the top members of the Forum include IKEA, Alibaba, rooom , Adobe, Huawei, Meta, Microsoft, NVIDIA, Qualcomm, Sony, Unity, and many others.

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Road to VR

MAY 21, 2016

The Augmented World Expo, one of the longest running immersive technology events, is back for a 7th year and it’s bigger than ever. AWE 2016 is also the venue for the annual Auggie Awards , an event that aims to highlight and celebrate luminaries and industry leaders in the AR, VR and wearable tech space across 11 categories.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. We wanted to help facilitate lightweight, wearable glasses with comfortable form factors, allowing people to use them for longer periods of time.

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XR Today - Mixed Reality tag

JULY 30, 2024

Meta designed the layout application, following similar immersive customer experience innovations from groups like Ikea. The OpenXR API is crucial for many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Goertek is even working with Sony on the development of new PlayStation headsets. Microsoft has said it will be continuing it’s MR strategy going forward. billion by 2030.

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AR Magic Leap Industry Tools 104

TechCrunch VR

NOVEMBER 7, 2021

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Hardware Strategy Microsoft Google 104

XR Today - Mixed Reality tag

DECEMBER 22, 2023

Are they as revolutionary as RayNeo says, or will they quickly fade into the background as companies like Meta, Microsoft , and Apple continue to invest in the XR landscape? RayNeo Air 2 Design and Comfort Compared to a standard VR or mixed reality headset, the RayNeo Air 2 glasses are some of the most comfortable wearables on the market.

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VRWorld

OCTOBER 26, 2016

Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. Following that, presentation continued with several features using Microsoft HoloLens. Stay tuned.

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XR Today - Mixed Reality tag

MAY 4, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 Microsoft has said it will be continuing it’s MR strategy going forward.

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Magic Leap Industry Tools Microsoft 103

XR Today - Augmented Reality tag

FEBRUARY 17, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Today, the market for smart glasses is growing at a CAGR of 10.3%, expected to reach a value of around $12.76 billion by 2030.

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AR Magic Leap Augmented Reality Industry 81

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. NVIDIA is working to leverage OpenXR in its CloudXR Suite that enables flexible delivery of sophisticated immersive experiences to a broad range of devices.

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Unity Groups Unreal Industry 90

XR Today - Mixed Reality tag

JULY 15, 2024

Apple also supports major digital service providers, specifically for workplace situations, including Box, Craft, Fantastical, MindNode, Slack, Things 3, Webex, Zoom, and Microsoft 365. This will make it easier for Vision Pro devices to scan barcodes and QR codes, allowing users to access immersive experiences and location-based content.

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XR Today - Mixed Reality tag

MAY 4, 2023

As companies continue to discover new methods for producing lightweight, wearable devices, the number of immersive tools in this landscape is growing. Goertek is even working with Sony on the development of new PlayStation headsets. Microsoft has said it will be continuing it’s MR strategy going forward. billion by 2030.

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AR Magic Leap Industry Tools 69

EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. More recently, the use of wearable augmented and virtual reality devices by airport and airline technicians to train, perform maintenance, and receive remote support has gained traction.

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Wearables New Zealand Philippines Industry 53

Road to VR

NOVEMBER 30, 2016

This work led him to develop a patent pending technology for non-invasive facial expression monitoring using wearable technology. His background is as a surgeon and internationally recognised facial muscle expert. Since then, Sol has grown Rewind into an industry award winning tribe of vibrant creative technologists and digital artists.

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ARPost

JULY 30, 2020

Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies. While visual forms of AR communicate with screens or glasses, smart hearables as a subset of wearable technology introduce audio augmented reality.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

Microsoft and Zoom have also released their respective apps into the Vision Pro this week. It’s still more or less the game of of Microsoft. Kevin also explained that XR devices are not wholly defined as headsets or wearables. Jay noted: They are having a hard time with several restructurings.

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VRWorld

JANUARY 23, 2018

Dominating the market is Sony’s own take on virtual reality: PSVR sales exceeded 490,000, good for almost 50% of the entire market. The new platform offers support for “ a wide range of epic experiences “, including Steam VR, immersive and casual games, travel, 360° videos, social applications, live events, and more.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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ARPost

FEBRUARY 8, 2023

See Also: The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into Think how Microsoft revolutionized personal computers, or how Apple changed the mobile phone market forever. The most immersive enterprise AR device is now available. We’re on the cusp of another life-changing piece of technology and the race is on.

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Hardware Magic Leap Eye Tracking Apple 362

Infinityleap

MAY 31, 2016

Wikipedia defines smart glasses as a wearable computer that adds information to what the wearer sees. This is a crowded segment with the Epson Moverio, the Atheer Air, the Microsoft HoloLens, the Meta 1, the ODG R-7 and the Sony SED-E1 to name a few. Its Google Glass finally unlocked the market of smart eyewear in 2013.

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AR Insider

OCTOBER 31, 2019

The incumbents like Facebook, Google, Apple, Microsoft or Snap already own global social graphs, but perhaps looking to unseat them could be the multiplayer gaming behemoths like Sony, Activision Blizzard or EA, or 3D-specific ideas like Aura’s “avatar as a service”.

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ARPost

AUGUST 10, 2022

The legislation establishes “immersive technology,” a fundamental area of national technological development. XRA Lobbied for the CHIPS Act to Include Immersive Technology. It fought for immersive technology to be part in the CHIPS Act. Google, HTC Vive, Microsoft, Meta, and Sony Interactive Entertainment jointly created XRA.

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TechCrunch VR

JULY 28, 2020

Investment in touch technologies had been on the rise before COVID-19, with virtual reality fueling fresh interest in haptic gloves and full-body suits, and haptics for mobile devices like wearables and smartwatches infusing the field with new resources. billion in 2020, projected to grow to US$40.9 billion by 2027.

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