AR Insider
JUNE 11, 2020
A typical banner-ad campaign A/B tested AR ads (test group) versus non-AR ad (control group). There’s still much innovation to come around creative applications of the underlying technology to build compelling ad experiences. Consumer brands, if fitting to the medium, should start to build an AR knowledge base.
Tech Trends VR
APRIL 24, 2018
We have barely scratched the surface of how Immersive Technologies will impact the way we learn throughout our lives Click To Tweet. Edgar Dale built his Cone of Experience theory in 1969 based on the premise that the medium in which training is delivered is key to learning efficiency. This is the Knowledge-Based Model of VR training.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AR Insider
MAY 13, 2020
News Feed placement was based on demographic targeting for GREATS’ highest lifetime-value customers. This is known as lookalike targeting — zeroing in on demographics in one channel (in this case, Facebook) — that represent groups with proven brand loyalty from other channels. Proof Points .
XR Today - Augmented Reality tag
JULY 18, 2023
The customer journey is changing, and technology is leading that evolution. Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Moreover, The emerging AR technology space is rapidly growing.
XR Today - Mixed Reality tag
DECEMBER 18, 2023
Notably, the VRARA expressed concerns over Meta device, data, and code security – apparently, Meta declined to answer requests from the VRARA concerning security for business adopters of its XR technology. In the promotional video, Clegg emphasized the potential of Metaverse technologies to transform work and education.
Tech Trends VR
SEPTEMBER 5, 2018
. The healthcare industry is ripe for embracing immersive xR learning technologies in training professionals and informing patients. xR technologies have the potential to improve the quality and quantity of training, to reduce training costs and to enhance patient satisfaction Click To Tweet. Gaining a solid knowledge base (e.g.,
Bernard Marr
MARCH 25, 2024
Generative AI tools like ChatGPT are changing everything about the way we carry out knowledge-based work. Of course, these professions also face unique challenges around the use of this technology. For example, one complex court judgment can quickly be summarized and explained for different groups of people.
Expert insights. Personalized for you.
365 
Let's personalize your content