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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

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Defining a Tech Cycle and Where Augmented Reality and Virtual Reality Stand

ARPost

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. In a particularly interesting case, there is a business in Japan that offers first-class flights and vacationing to any location using VR. The Beginnings of a New Tech Cycle.

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Defining a Tech Cycle and Where Augmented Reality and Virtual Reality Stand

ARPost

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. In a particularly interesting case, there is a business in Japan that offers first-class flights and vacationing to any location using VR. The Beginnings of a New Tech Cycle.

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The XR Week Peek (2020.10.05): HP and Canon reveal new XR enterprise headsets, and much more!

The Ghost Howls

The same holds for a VR training happening in a dangerous scenario, where the sensors can be used to see how the user is able to stay calm and solve the situation using his cold mind. And you complain about the $3500 for a HoloLens 2 …), and for this reason it was destined only for the enterprise market and only in Japan.

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).