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Big XR News from Meta, Google, Unity, T-Mobile, KPMG

XR Today - Virtual Reality

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. KSA is investing $1 billion in metaverse-related projects as it seeks to become a global technology hub. Metaverse to Contribute 2.8% trillion in global GDP by 2031. trillion (in 2015 U.S.

Unity 186
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How Watson, IBM’s Artificial Intelligence, Is Powering Audio-Interactive VR/AR Environments

VRScout

IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice. IBM’s key technology in this area is Watson, their AI assistant. It was a trust exercise.

AR 415
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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. A just-released report by Snap and Deloitte sees the technology moving to ubiquity by 2025 and promises unprecedented business outcomes, citing a staggering 94% conversion rate on purchases in some cases. by Tony Parisi. Here’s why.

AR 408
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Creating VR Content With Zero Coding Skills

VRScout

Those unfamiliar with immersive technology have often perceived VR as some form of modern black magic that only highly-trained developers can properly harness. But today you no longer need to be a Unity professional or 3D designer to get into this sacred industry. Image Credit: Varwin.

Training 400
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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

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Can Advertising Scale in VR? (Yes and No)

AR Insider

These include video, social media, mobile apps, and games (just ask Unity). But as a given technology or media matures, its transition to mainstream audiences requires different business models with less upfront commitment and friction. across Google’s display ad network.

Trends 336
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Google’s ‘Expeditions’ Initiative is Leading Innovation in the Future of Immersive Education

Road to VR

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR. LISTEN TO THE VOICES OF VR PODCAST.

Education 184