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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

I’m ready to team up with Papa Johns and Netspend to bring Shaq’s Fun House presented by Netspend to my people at home for the Big Game Weekend” The seven-foot-one-inch-tall sports star has played basketball for the Los Angeles Lakers, Miami Heat, Cleaveland Cavaliers, Phoenix Suns, and Boston Celtics.

AR 73
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This Life-Size Angry Birds Game Is Powered By Immersive Tech

VRScout

Everyone’s favorite mobile puzzle game Angry Birds has received countless ports since its original launch back in 2009. This includes several VR experiences for Meta Quest, PC VR, and PlayStation VR headsets, as well as an AR game for iOS and Android devices. For more information visit electricgamebox.com.

Immersion 440
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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. 8th Wall has used holograms in brand engagement experiences as well, with the most recent being a July WebAR game featuring a hologram of tennis champion Andy Murray.

Retail 392
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Big XR News from NVIDIA, Meta, EndeavorXR, and Spatial

XR Today - Mixed Reality tag

Despite positive prospects, many individuals do not use or accept technology outside of entertainment. However, the immersive journey is not always smooth sailing as Meta once again lays off workers from its Reality Labs division.

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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. Time Warner’s involvement here is crucial, as its influence shaped the technology into the perfect medium for the entertainment industry.

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The 21 best binge-worthy podcasts that tell one hell of a story

Mashable VR

Podcasts are already an ideal storytelling medium, bringing us back to one of humanity's most ancient forms of entertainment through oral traditions. What it's about: Limetown nails the true crime investigative podcast vibe so thoroughly it's easy to get so immersed you actually start believing this audio drama is real.

America 131
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

After the conclusion of the Creativity Conference , many experts from across the immersive technology landscape have continued to share their insights on the future of the industrial metaverse. XR Today: What can you tell us about the role of immersive technologies in the development of the BIM industry?

Industry 125