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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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The XR Week Peek (2022.03.28): GDC, GTC, Snap’s acquisition of NextMind, and more!

The Ghost Howls

Upload reported that Sony showcased PlayStation to some selected partners , but no one could speak about what he/she has seen. More info (GDC roundup 1) More info (GDC roundup 2) More info (GDC roundup 3) More info (Moss to be published on many platforms) More info (Manus Quantum Metagloves) More info (Sony showcasing PSVR).

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The 2022 Auggie Awards

ARPost

Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” All these four awards are decided at the conference. Best Art or Film. Best in Show AR.

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How Will Covid-19 Impact AR & VR Headset Shipments?

AR Insider

Of course “headsets” is a bit conflated, as subcategories (AR, VR, etc.) Specifically, Sony announced 5 million cumulative units sold in January. This category includes Magic, Leap One and Nreal Light. Of course, differing projection models is perfectly okay, as long as they’re defensible.

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PlayStation 5 Revealed with HD Stereo Camera, May Support Upgraded Tracking for PSVR & PSVR 2

Road to VR

Sony today revealed its newest console, PlayStation 5. Image courtesy Sony. Of most interest to us, of course, is the console’s VR capabilities and PSVR 2. Sony didn’t talk about that today, but it’s already been confirmed that PS5 will support the current PSVR headset. Image courtesy Sony.

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Meta bad, metaverse bad

The Ghost Howls

Then of course Sony didn’t match this prediction, and the day after the analysts were shouting that PSVR had been a disappointing failure… where actually they should have said that they sucked at market analysis and they should have gone hoeing the soil. So, Magic Leap was even cheap in comparison.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.