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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Three years later it released HoloLens 2, which directly competes today against Magic Leap Two.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

The main one regards the 4 devices we were waiting for this year , which in our opinion should have changed everything: Quest 3, Apple Vision Pro, Google-Samsung Headset, and PSVR 2. PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. Google and Samsung Prototype of the Samsung XR headset.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

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The XR Week Peek (2022.02.28): PSVR 2 revealed, Meta working on AI and 5G, and more!

The Ghost Howls

Image by Sony Interactive Entertainment). Sony reveals the design of the PSVR 2. Finally, Sony Interactive Entertainment has unveiled the design of the PlayStation VR 2 headset. Magic Leap 2 has inside-out tracked controllers. More info (Magic Leap presentation) More info (Close up of the controllers).

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Report Predicts AR and VR Headsets Shipments to Approach 100 Million by 2021

Road to VR

Despite Sony being pleasantly surprised by its official PSVR sales figures – with the nearly 1 million units sold since its October 2016 launch – it’s difficult to get a handle on market penetration for VR hardware to date. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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The XR Week Peek (2023.02.08): Samsung is back to XR, Echo VR gets shut down, and more!

The Ghost Howls

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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Apple Vision Pro Second Impressions: The Digital Crown Tunes Your Reality

Upload VR

Apple's passthrough magic might help explain why the industry is making such big shifts before this $3,500 spatial computer even ships. Saudi Arabia-owned Magic Leap took $500+ million more from the "sovereign" investment arm of the state to continue developing its technologies for transparent optical AR.

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