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Best Practices for Successful Mixed Reality Adoption

ARPost

We can say that technology never sleeps or that humans never rest. In accordance with the advent of the most transformational technologies of the past decade, mixed reality is seemingly a game-changer. Decide what gestures, voice controls, and movements are possible with the MR app. Leveraging Historical Knowledge Base.

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Campaign Tracker: AR Boosts Ad Conversions 300%

AR Insider

A typical banner-ad campaign A/B tested AR ads (test group) versus non-AR ad (control group). Along with a few other acquisitions, this investment essentially provides an AR proving ground where it can control the full stack and optimize the workings of its 3D/AR Ad Network. Best of Both Worlds.

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Meta’s Nick Clegg Calls Out Educators and Enterprise

XR Today - Mixed Reality tag

During the promotional video, Clegg noted that “Metaverse technologies like augmented and virtual reality have the potential to revolutionize the way we work and learn.” – As Metaverse technologies continue to progress, more and more opportunities will open up.

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ManoMotion’s SDK Welcomes Hand Gestures Development for AR/VR

UploadVR Between Realities podcast

It marks the start of a new community and knowledge base around gesture technology, to which ManoMotion will show undying commitment and contribution. Google Daydream took an important step forward with its controller for VR input, but is still very limited when compared to tethered headsets.

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Will Meta’s Consumer Focus Collapse its Enterprise Vision? 

XR Today - Mixed Reality tag

Notably, the VRARA expressed concerns over Meta device, data, and code security – apparently, Meta declined to answer requests from the VRARA concerning security for business adopters of its XR technology. In the promotional video, Clegg emphasized the potential of Metaverse technologies to transform work and education.

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Bollé Boosts Brand Image with AR, Part II

ARVR

Bollé learned several key tactics as its knowledge base built over the multi-campaign arc, which it broke down for us recently. “We Put Your Body Into It: AR is coupled with enabling technologies like camera-based computer vision (to scan spaces before overlaying graphics). AR re-inserts brands at key decision points.

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Web3 Veteran Tony Parisi Joins ME Ventures

XR Today - Mixed Reality tag

Parisi, author of immersive reality framework guide The Seven Rules of the Metaverse, also served as the former Head of XR Ads and eCommerce at Unity Technologies , where he expanded Unity’s target markets and guided the firm’s strategy and product lineup’s real-time 3D (RT3D) advertising and commerce solutions.