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Las Vegas To Debut Virtual Reality Marketing Campaign During Miami Art Week

Cats and VR

The Las Vegas Convention and Visitors Authority (LVCVA), will unveil a groundbreaking destination marketing program, Vegas: Alter Your Reality (VAYR), at the world's premier modern and contemporary art event during Miami Art Week, Dec. The brand hosted Adhemas Batista , Brazil; Beeple , U.S.; FAFI , France; INSA , U.K.;

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Sony’s New 3D Display Doesn’t Require Any Glasses

VRScout

Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset. The device will be available for $5,000 this May in the United States and Canada.

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What is Canon’s Kokomo ImmersiveCalling Solution?

XR Today - Virtual Reality

Canon recently opened early access to its Kokomo ImmersiveCalling platform in Canada and the United States for the Meta Quest 2. Unveiled in mid-April, Canon’s latest solution follows developments from the Consumer Electronics Show (CES) 2022 in Las Vegas. Early access users can download the Meta Quest App Lab beta app.

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Marvel Studios & ILMxLAB Reveal Avengers: Damage Control Location-Based VR Experience

VRScout

Like the other location-based experiences featured at The VOID locations, Avengers: Damage Control will feature a combination of VR and real-world sets to add a new level of immersion to the experience, allowing players to physically interact with real environments and objects. Image Credit: ILMxLAB, Marvel Studios.

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The Avengers Location-Based VR Game Made Me Feel Like An Actual Marvel Superhero

VRScout

While this did increase the overall immersion of the experience, it does, however, introduce several concerns over safety. During one particularly memorable sequence, we were actually treated to scent-based immersion, similar to that featured in Ralph Breaks VR.

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Lyft Patents Show How AR & VR Could Change Ridesharing

VRScout

The concept behind Lyft’s VR sounds very similar to Audi’s own backseat VR entertainment system, Holoride , which debuted last month during CES 2019 in Las Vegas. Lyft is a San Francisco, CA based company offering ridesharing services in the United States and Canada.

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‘Ralph Breaks VR’ Hyper-Reality Experience Is An All-Out Assault On Your Senses

VRScout

With Ralph Breaks VR , it looks as though ILMxLAB and The VOID are attempting to appeal to the entire family household, expanding past the more adult immersive experiences currently offered, such as Ghostbusters: Dimensions , Star Wars: Secrets of the Empire or Nicodemus: Demon Of Evanishment. Tickets start at $29.95

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