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Spatial Beats: Apple, HTC & Niantic

AR Insider

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Isn’t a metaverse by definition a monopoly, even if there are different metaverses to choose from? Niantic Expands Developer Platform and AR Tools.

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HTC Now Accepting Applications for Its Fifth Vive X Accelerator

Road to VR

HTC has now opened applications to its latest Vive X accelerator, the company’s $100 million program which aims to help grow the global AR/VR ecosystem by providing both software and hardware developers the right tools, expertise, and investment. HTC says there will be more locations yet to come.

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HTC Invests in 17 AR/VR Startups in Latest Vive X Accelerator Program

Road to VR

HTC is now on its fourth batch in its $100 million accelerator program, which offers education, investment and mentorship to startups doing unique and and interesting things around VR and AR. Like years prior, the accelerator program is spread out across Asia, North America, Europe, and the Middle East.

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Nissan Debuts Star Wars AR Experience at Dealerships

VRScout

The multinational automobile manufacturer has already been responsible for Battle Test: A Nissan 360-Degree Virtual Reality Experience for the Samsung Gear VR as well as Star Wars: Droid Repair Bay for the HTC Vive and Samsung Gear VR. ” The See The Unseen AR experience is available now at official Nissan showrooms across the U.S.

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Vancouver’s VR/AR Global Summit Puts Content First

VRScout

That trend has been keenly anticipated by the VR/AR Global Summit. One of the largest industry events in North America, the Vancouver-based conference will spotlight how tech giants and startups are creating new ways to visualize and interact with virtual worlds.

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Varjo Promises “Human-Eye” Resolution With VR-1 Headset

VRScout

Varjo hopes these hyper realistic environments will serve as the perfect tool for fields such as architecture, construction, engineering, industry design, training simulations, and other industries where accuracy is paramount. Premium cars can only be made with premium tools. Weight: 605g (905g w/ headband).

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7 Insightful XR Advertising Case Studies to Read in 2022

XR Today - Virtual Reality

Today, in a world where companies can’t always create the in-person interactions required to leave a lasting impression on their customer, XR represents a powerful promotional tool. The project started with 3D content creation, and is now evolving to include AR and VR presentations. Rinnai and HTC VIVE. Kelloggs and Accenture.