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How is AR Transforming Consumer Behavior?

AR Insider

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Technology and Consumer Behavior are Trending Immersive. There are nearly two billion augmented reality-capable mobile devices on the market today, with a projected 598 million active AR users by the end of 2020.

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How Watson, IBM’s Artificial Intelligence, Is Powering Audio-Interactive VR/AR Environments

VRScout

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice.

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The XR Week Peek (2023.09.25): Pico 5 to come in three models, Quest 3 is launching, and more!

The Ghost Howls

My only fear is that they are promising a bit too much and so they will have to compromise on something when reality will hit (e.g. The new Unity Personal will also remove the famous Unity splash screen Successful games using Unity Pro or Enterprise can choose if paying per install or by a 2.5% of our revenues with Unity.

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The XR Week Peek (2022.07.04): Big tech companies perform budget cuts, Mojo tests its smart contact lens in-eye, and more!

The Ghost Howls

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. A thing I have appreciated about Meta is that it has canceled projects, but it has not fired anyone.

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

If you want to experiment with XR cloud rendering , you won’t need to buy a powerful workstation and experiment with the settings anymore: you just buy a dedicated EC2 machine on AWS supplied by NVIDIA and everything is ready out of the box. You activate the machine, pay for its usage and you can have cloud rendering. Image by Google).

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Holo-BLSD is a powerful AR tool to teach first-aid procedures and save lives

The Ghost Howls

Fast forward more than 10 years, Andrea and I are still in touch, and sometimes we collaborate on AR/VR projects (once I also did a lesson to his students!), The other main activities of our group are related to machine learning and computer vision. Holo-BLSD is a self-learning tool in AR.

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What I Learned Designing My First AR App

ARVR

Source This winter, I designed my first app in augmented reality ( AR ) to help my company, Lextech, understand Apple’s ARKit’s capabilities. In my experience as a UX designer at Northwestern’s Knight Lab , I was aware of emerging best practices in AR, but had never designed in it myself. Trending AR VR Articles: 1.

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