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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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The XR Week Peek (2021.02.22): Samsung AR glasses leaked, Kura price revealed, and much more!

The Ghost Howls

This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!

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Meta & LG Officially Confirm Partnership, Including "Next-Gen XR Device Development"

Upload VR

This is Zuckerberg's first publicly-known trip to South Korea since 2014, when he visited Samsung to finalize the Gear VR smartphone-holder headset partnership. This could bring over services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and VUDU with no extra developer effort required. Quest Pro 2?

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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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The XR Week Peek (2021.12.06): Upload VR Showcase, Apple headset rumors, and more!

The Ghost Howls

Called Cities: VR, it will bring the city-building and management simulation to Oculus Quest 2 in Spring 2022; Polyarc has confirmed that is working on Book 2 for Moss and expects to release it for PSVR in Spring 2022. Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. Image from the web).

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My Oculus Connect 6 predictions: a glimpse of the XR of the future

The Ghost Howls

The Oculus Connect 6 is approaching. Next week, on 25th and 26th, Oculus will hold its main yearly event , and as always, it will talk about the milestones reached by the company and then it will show future hardware and software. What will Oculus announce? This is the homepage of Oculus website (Image by Oculus).

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The Ghost Howls’s VR Week Peek (2019.07.15): Apple kills its AR glasses, Oculus full-steam ahead on 2nd gen VR and much more!

The Ghost Howls

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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