XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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XR Today - Virtual Reality

JANUARY 1, 2024

Users are discovering that virtual reality isn’t just a powerful tool for entertainment. Renowned for its ingenuity, Apple has continuously pushed the boundaries of what is possible with its rich tech ecosystem, namely amid increasing competition with Microsoft. Demand for virtual reality is expanding at an incredible rate.

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XR Today - Mixed Reality tag

APRIL 26, 2023

With this technology, advertising teams can create XR-enhanced applications and tools for customers to access in both the desktop and mobile landscapes. Apple Similar to Google, Apple has its own dedicated selection of tools and resources created to help developers take advantage of Apple devices for marketing purposes.

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The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Notably, Jake Rowland explored new trends in combining XR and unified communications (UC) tools to create shared virtual spaces without needing a headset, therefore bringing value to major companies – “absolutely [a] big crossover” across technologies and that “companies [were] getting a lot of value from it,” remarked Rowland.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations. More info.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2023

In March 2022, Xreal – then Nreal – partnered with Microsoft to conduct research on a medical AR device at the University of Bristol that leveraged AI to help blind children navigate a space. However, these leading firms flipped the year’s mainstream narrative for XR, building 2024 up as a landmark year for XR.

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ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. Point your phone (or future glasses) at places and objects to contextualize them.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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Unity Groups Unreal Industry 90

XR Today - Mixed Reality tag

AUGUST 8, 2022

While there are various XR vendors on the market today with powerful tools for those in the gaming landscape, some stand out as particularly innovative. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. The AR gaming landscape is experiencing similar growth.

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Gaming Unity Augmented Reality Microsoft 83

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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Virtual Reality Haptic Microsoft Apple 291

ARVR

FEBRUARY 24, 2021

Here are just some of the tech stocks many are looking at right now (in no particular order): Microsoft Corporation (MSFT) For the people who brought you the Hololens 2, probably the most sophisticated pair of mixed reality smart glasses out there to date. One-year price performance for MSFT as of 2/3/20 Apple Inc.

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Virtual Reality AR Augmented Reality Google 130

ARVR

DECEMBER 1, 2021

Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak. Those mentioned engines are real-time 3D creation tools , which are also used to create video games and graphic effects. link] Is the technology even being used yet?

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Augmented Reality Virtual Reality Unreal AR 130

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), It is not an app, but a tool to build apps.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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Gaming Unreal Data Machine Learning 78

VRWorld

JULY 19, 2017

The SDK supports Microsoft HoloLens and Universal Windows Platform (UWP), which will represent the default form for Windows Mixed Reality , Windows 10 Creator’s Edition applications. ” Future plans include expanding to Apple’s operating systems (both iOS and macOS ).

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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Hypergrid Business

FEBRUARY 28, 2020

Unreal Engine 4 is also an industry standard although it has a steeper learning curve than Unity. Vuforia, a free to use development kit which supports many devices including Tango phones, EasyAR, ARKit for Apple devices; and ARCore from Google, Oculus and OpenVR, are also popular options these days. Both are free to download and try.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids collaboration and productivity between staff on – and off-site.

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The Ghost Howls

MARCH 27, 2023

Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled. Of course, Epic is completely against Apple and its vision of its own walled garden. What we need is more interoperability between the various platforms.

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The Ghost Howls

OCTOBER 26, 2020

It unites the power of white-labeled versions of ENGAGE, VRChat, Museum Of Other Realities, Virbela, and of the own Vive Sync to offer a complete suite of tools that lets companies organize VR gatherings of every kind , from concerts to work meetings, not to mention workshops.

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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The Ghost Howls

FEBRUARY 9, 2020

Let’s see how Apple and Google will answer. SideQuest is the tool used by thousands of people every month to sideload unapproved applications on their Oculus Quests. I’m also adding a bonus video that shows you that you can use Microsoft Maquette to create immersive movie storyboards in an easy way. Great post.

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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Magic Leap AR Microsoft Apple 157

The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well).

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The Ghost Howls

OCTOBER 15, 2018

So, the company has created this androgenic girl called Mica , which should be as close as possible to a real human, featuring a great visual quality (thanks to Unreal Engine) and credible eye movements and facial microexpressions. This is for instance something that Microsoft lacks completely. Avatar Chat. This is good.

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XR for Business Podcast

NOVEMBER 20, 2019

We’re speaking with Nick Cherukuri, founder of ThirdEye, about their all-in-one AR glasses hardware and software solution for enterprise in logistics, manufacturing, and engineering and how these tools are revolutionizing how we work. We have an Unreal engine SDK. And I think from Apple’s perspective. Glad to be on.

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AR Software Industry Healthcare 78

XR for Business Podcast

NOVEMBER 20, 2019

We’re speaking with Nick Cherukuri, founder of ThirdEye, about their all-in-one AR glasses hardware and software solution for enterprise in logistics, manufacturing, and engineering and how these tools are revolutionizing how we work. We have an Unreal engine SDK. And I think from Apple’s perspective. Glad to be on.

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AR Software Industry Healthcare 78

XR for Business Podcast

NOVEMBER 20, 2019

We're speaking with Nick Cherukuri, founder of ThirdEye, about their all-in-one AR glasses hardware and software solution for enterprise in logistics, manufacturing, and engineering and how these tools are revolutionizing how we work. We have an Unreal engine SDK. Alan: But here's the thing, and the reason I brought up Apple.

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AR Software Industry Healthcare 60

The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. The inside-out tracking was more "swimmy" on Focus, but I tried it in an environment with a lot of dynamic features (i.e.

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AR Magic Leap Oculus Virtual Reality 161

XR for Business Podcast

JULY 28, 2020

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. I mean, there's VR collaboration tools and stuff, but 99.9 Daniel: [laughs] One of my crazy ideas. Daniel: I think you may well. Alan: Yeah.

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XR for Business Podcast

JULY 28, 2020

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. I mean, there's VR collaboration tools and stuff, but 99.9 Daniel: [laughs] One of my crazy ideas. Daniel: I think you may well. Alan: Yeah.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. I mean, there's VR collaboration tools and stuff, but 99.9 Daniel: [laughs] One of my crazy ideas. Daniel: I think you may well. Alan: Yeah.

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Technology Guinea 360 Video Tools 60

The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification.

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