The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. All these premises are not good: confusion is never a good sign in business.

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The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One.

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XR Today - Augmented Reality tag

APRIL 26, 2024

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. “They make technology easier to use,” Jay remarked. The question is whether this price point suits the marketplace and is sustainable.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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XROM

JUNE 4, 2023

The battle for supremacy in the world of augmented and virtual reality devices is heating up, with #Apple and #Meta taking center stage. On June 5th, Apple is rumored to launch its XR Glasses at the Worldwide Developers Conference (#WWDC) for an expected price of $3000. So who will lead the HMD market in the future? It's hard to say.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

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EnterpriseWear

DECEMBER 4, 2018

While wearable technologies, including wearable XR, didn’t exactly “blow up” this year, the technology did further entrench itself in enterprise—the number of companies in the evaluation stage rose significantly, several large deployments made headlines, and solution providers continued to partner and expand their products to more platforms.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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Road to VR

MARCH 19, 2017

.” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. ” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. So let’s just not dream too fast about this technology. What are the future evolutions?

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Upload VR

JULY 19, 2023

Apple reportedly postponed its full AR glasses “indefinitely” earlier this year, and Google reportedly killed its internal glasses project this year in favor of making the software for third parties instead. MicroLED is a truly new display technology, not a variant of LCD such as “Mini LED” or “QLED”.

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) I think it makes sense considering the different requirements of the two technologies.

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The Ghost Howls

JUNE 23, 2019

This would be a very good move to come to the market before Apple , that will likely announce its AR glasses from Q4 2019 on; The announcement of a new generation of VR devices that will also be capable of providing AR , a bit like the VRVANA headset (whose company has been acquired by Apple as well). Magic Leap is suing nReal.

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XR Today - Virtual Reality

MAY 15, 2023

The spatial line-up of brand partners represents a range of enterprise end-users, such as Adidas, Vogue, Ready Player Me, OpenSea, Polygon Studios, and Samsung. Steinerman noted that Spaital started as a platform solely available on XR headsets such as Microsoft’s HoloLens and the Magic Leap.

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The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. Talking about content, Monarch: Legacy of Monsters is one of the first series shot with Apple’s ‘Immersive Video’ format and is set to debut on Apple TV+ in late 2023. It’s the end of an era.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

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The Ghost Howls

OCTOBER 19, 2020

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop. Apple launches iPhone 12, Pro models have Lidar sensor.

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UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design.

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The Ghost Howls

SEPTEMBER 21, 2019

We all know that AR glasses (or hybrid AR/VR glasses) are the technology that will eventually replace smartphones, and Facebook of course wants to conquer that new platform. And to be the leader in some years, it has to start going public now, also to begin competing with Apple, that will probably announce its AR glasses next year.

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The Ghost Howls

JANUARY 22, 2021

Now it’s time to make some forecasts about its companion technology, that is augmented reality! This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen.

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The Ghost Howls

MARCH 26, 2018

In my opinion , the true error is with the Vive 1 , that will get a price that is higher than the one of all the competitors… and that will cost as much as a Samsung Odyssey, notwithstanding its far lower features. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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The Ghost Howls

JANUARY 19, 2020

Magic Leap and nReal are trying to find an agreement. The trade secrets lawsuit between Magic Leap and nReal is entering a new phase, where the two companies will start a mediation to try to find a settlement. The best AR technology you will see today. News worth a mention. Image by nReal). Some XR fun. Funny link.

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

OCTOBER 26, 2020

This year, I’m just watching the conference from home The conference has been interesting, and it has been the usual mix of technology and politics. Stanford and Samsung create a super-high-resolution display. Some years ago, she performed in The Life, a Mixed Reality art piece inside the Magic Leap One. Learn more.

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EnterpriseWear

AUGUST 1, 2018

The pressure is on for airports to invest in new technologies that improve the efficiency of airport processes and reduce service disruptions; thereby allowing passengers to spend less time in queues and more time enjoying airport facilities. Cincinnati / Northern Kentucky Airport (CVG), which sees 6.7

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XR for Business Podcast

MAY 13, 2019

Charlie: On the topic of technology, so, it’s great to work with them and all the collaborators. They’ve already got, you know, in your Apple phone, RF detection is already built in. They’re both technologies that that share some things in common, but largely are separate. Alan: It is amazing. Alan: Absolutely.

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XR for Business Podcast

MAY 13, 2019

Charlie: On the topic of technology, so, it’s great to work with them and all the collaborators. They’ve already got, you know, in your Apple phone, RF detection is already built in. They’re both technologies that that share some things in common, but largely are separate. Alan: It is amazing. Alan: Absolutely.

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GizModo VR

OCTOBER 13, 2021

Even if you put aside its decidedly bug-eyed appearance, the leaked HTC Vive Flow is a baffling headset. By all accounts, it’s supposed to be a standalone consumer VR device that’s made for activities like meditating and streaming media. It also will allegedly come with its own take on the metaverse. In a somewhat… Read more.

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AR Insider

NOVEMBER 27, 2019

Our technologies, from the first use of fire to the future of facial recognition, appear to be neutral by their very nature. The 21st-century technologies introduced in this book also contain the power to burn both ways, albeit at a previously unimaginable level of power and scale. Arguably, the key reason we have seen Web 2.0

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