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Editorial: Apple Vision Pro is a mix of innovation, and year-2016 VR, for a hefty price. But…

The Ghost Howls

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Probably the communication machine of the company is not as strong as before, so the old message still hangs around. Apple to launch a second “more affordable” headset in 2025. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

More info At SIGGRAPH there was much attention toward VR and AI SIGGRAPH has always been a very relevant event for all of us in the 3D space, and this year VR and AI were among the most relevant technologies showcased there. This is how we learn to do proper content for what is going to be the next trend in XR.

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The XR Week Peek (2021.02.15): Facebook keeps working on its masterplan, WebXR arrives on iOS, and more!

The Ghost Howls

Facebook keeps working to become a leader in immersive technologies. This week we had a bunch of news, that seem quite unrelated, that show us how Facebook is working on its plan to become the dominant force in future technologies. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.

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The XR Week Peek (2023.09.25): Pico 5 to come in three models, Quest 3 is launching, and more!

The Ghost Howls

Yes, it is less than the 5% of Unreal, but until yesterday we only paid per seat, not both per seat and per revenue sharing. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. Learn more Volumetrics secure $1.1M of our revenues with Unity. And this 2.5%

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

Ben Lang has written a very interesting editorial on the topic, and for instance, he imagines that this may mean that all Sony-owned game studios will all start using Unreal Engine as their game engine , unifying the production processes among them all. Unreal Engine can now use your iPhone to record facial animations.

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The XR Week Peek (2021.02.22): Samsung AR glasses leaked, Kura price revealed, and much more!

The Ghost Howls

And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies! Image by Kura Technologies). Last week I told you about MetaHumans creator, the tool to create realistic humanoid avatars in Unreal Engine. Other relevant news.

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