The Ghost Howls

AUGUST 24, 2020

Apple threatens future support in Unreal Engine. According to an evidence presented by Epic Games, Apple has not only removed Fortnite from the Apple Store, but it has also revoked the status of developer to Epic Games. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Other relevant news.

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The Ghost Howls

MARCH 21, 2021

Image by Microsoft). The mystery of Virtual Reality support on Xbox continues with a new chapter of the saga. When a journalist of IGN Italy was trying to install the new Xbox Wireless Headset on the platform, he was greeted with an Italian message saying “The VR goggle must be updated”. News worth a mention.

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The Ghost Howls

AUGUST 2, 2021

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. What a fun thing, this is the power of the intern… no, sorry, of the metaverse. (And if you were wondering, yes, I’m very happy about the two amazing gold medals that Italy won yesterday at the Olympics!).

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). This is another great publicity for virtual reality, whose awareness is spreading always more outside the tech scene. Sneak peek of the true Apple Glasses, courtesy of Chris Koomen. Contact me.

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The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

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The Ghost Howls

JUNE 27, 2022

It’s hot and the drought is creating some issues here in northern Italy. We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. This is the story of my life for half of the posts I read about Apple. Useless news.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! Didn’t work (Image by Microsoft). Facebook and Apple will jumpstart the smartglasses ecosystem.

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The Ghost Howls

OCTOBER 26, 2020

Coronavirus is back in Italy and from yesterday we’re having new restrictions like a night curfew, some kind of shops closed, etc… I hope that you and the people you love are safe. Facebook and Microsoft publish two interesting research projects for VR. The modality to ask for the adapters is not clear yet, though. Learn more.

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The Ghost Howls

MARCH 2, 2020

The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). News worth a mention.

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The Ghost Howls

APRIL 27, 2020

Another busy week has passed by, and here in Italy we just got the news that lockdown measures will start to loosen from next week, but the road to go out as we wish is still long. We’re looking for a Unity dev for a freelance gig lasting 1–2 months, ideally from Italy or a nearby country (for easier management).

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The Ghost Howls

FEBRUARY 9, 2020

In Korea, a TV documentary has used virtual reality to make a mother meet again her daughter Nayeon , who died of blood cancer some months before. I had forecasted it in my predictions for augmented reality in 2020 : AR Cloud wars are starting. Let’s see how Apple and Google will answer. Other relevant news. Great post.

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XR Today - Mixed Reality tag

SEPTEMBER 15, 2023

Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. To power Athena AI, ENGAGE XR is leveraging OpenAI’s Chat GPT service – now partially operated by Microsoft – the firm is also leveraging Dall.e

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The Ghost Howls

SEPTEMBER 20, 2021

I think I’ll miss the joys of summer (and all the trophies that Italy has won), but at least I’ll be able to enjoy again some delicious hot chocolate Before leaving you to the news of the week, I’m happy to announce to you that I’ve been selected as a speaker for AWE US 2021 ! Apple VR headset may feature a 3000PPI microOLED display.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Well played Apple. Microsoft releases Azure Remote Rendering. Let’s see if Facebook will be a worthier opponent than Google.

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The Ghost Howls

NOVEMBER 27, 2023

Italy won the Tennis Davis Cup, and that was pretty cool to see (the match between Sinner and Djokovic was just incredible). If OpenAI wanted to slow down to have time to understand the consequences of this new type of AI, Microsoft would already ready be to hire all the talents of OpenAI and carry on AI developments by itself.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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The Ghost Howls

MAY 17, 2021

Kudos to Shachar Weis for discovering this: he told me about this news, and I have verified that it has disappeared completely from Amazon Italy and Amazon France, while some Redditors confirmed that the same holds for Amazon UK. An article by Microsoft Design details how some designers have created an AR cube with very natural interactions.

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The Ghost Howls

MAY 20, 2021

Italy, Canada, and China together to create an amazing video about these VR glasses! We all wonder who can be the Facebook competitor, and we often talk about Microsoft, Apple, Samsung, but we usually forgot about Huawei. I strongly advise you to watch it here below. The importance of Huawei.

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The Ghost Howls

NOVEMBER 10, 2019

If you will be in Italy, please come visiting me! Is Apple partnering with Valve on AR? A report by DigiTimes claims that Apple is partnering with Valve for the production of its AR glasses. More info (Apple and Valve partnering) More info (Road To VR’s skeptical editorial on the news). Image by Eurogamer).

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The Ghost Howls

OCTOBER 30, 2022

It is also promoting the metaverse everywhere, also on mainstream media: yesterday a friend of mine who doesn’t work in tech told me to have seen a TV spot here in Italy about the metaverse. Meta wants all of us closed in a VR prison, but Apple/Snap/Niantic instead are the good guys doing AR. Meta is bad, Apple is our savior!

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The Ghost Howls

OCTOBER 27, 2019

I’m back in Italy, and finally, I can eat again some good pasta… even if I will miss ?? The latest report on virtual reality by SuperData doesn’t offer us great news on the VR landscape. Image by Microsoft). Bloomberg publishes new hints on Apple glasses. Microsoft details 3 interesting R&D projects.

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The Ghost Howls

JANUARY 29, 2019

Do you have a passion for ancient history and virtual reality? Lately, this incredible work has been ported to virtual reality and so you are able to live the ancient Rome as if you were there. Me participating at the press conference of Rome Reborn, in Italy. So this is NOT a sponsored post.

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The Ghost Howls

OCTOBER 16, 2022

This is ridiculous, not only because the Pro costs a lot of money, but also because it is sold as a “work device” I don’t know how things work where Zuck lives, but here in Italy, a typical workday is 8 hours, not 2. Unless Apple kills it, of course… Productivity ecosystem. Partnership with Microsoft.

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The Ghost Howls

DECEMBER 8, 2021

Today is a special day in Italy when families prepare the Christmas Tree, so I decided to publish a very special post that is a big gift to the whole XR community. Even the big players like Sony, Apple, and Microsoft have substantially reduced their production estimates for 2022, whilst processor manufacturers talk of delays into 2024.

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The Ghost Howls

SEPTEMBER 16, 2019

HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! All of this shows how Apple is most probably testing internally its AR glasses and so the launch may be not that far away (probably in 2020).

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The Ghost Howls

SEPTEMBER 20, 2020

I’ve preordered my basic $299 one (€349 in Italy) and it will arrive on October, 15th. For sure the announcement at FC and the release date in 2021 have been studied to put some pressure on Apple , which seems to be the only rival to Facebook for what concerns the AR future. Maybe who invented the name was a fan of this song.

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