XR Today - Augmented Reality tag

NOVEMBER 20, 2023

In March 2022, Xreal – then Nreal – partnered with Microsoft to conduct research on a medical AR device at the University of Bristol that leveraged AI to help blind children navigate a space. However, these leading firms flipped the year’s mainstream narrative for XR, building 2024 up as a landmark year for XR.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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XR Today - Virtual Reality

AUGUST 22, 2023

Recently Microsoft noted how MR represents the “ eyes and ears ” of AI. Following a mainstream steer away from the Metaverse by some towards genAI – the latter may be gaining the most focus currently – but roadmaps are already in place by firms such as Microsoft to develop the industrial Metaverse by 2024.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

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ARVR

OCTOBER 29, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. In partnership with Nvidia, Microsoft, and Cesium, it offers a real-time 3D creation engine for producing immersive mapping and digital twins of real-world locations. But it’s not alone. That’s a fancy way of saying it happens in 3D.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Attracting players all over the world to a new kind of immersive experience, XR allows game developers to connect with users on a different level. Microsoft already stands as one of the biggest gaming companies in the world, thanks to the development of the Xbox ecosystem. billion by 2028, accelerating at a CAGR of 31.4%.

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The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. But it is for sure a feature that will enable not only more immersive social VR interactions (which I guess are the main goal for Meta), but also new kinds of VR experiences. References to Apple RealityOS have been leaked.

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ARVR

DECEMBER 1, 2021

Photo by Patrick Schneider on Unsplash Virtual reality , as the name suggests, allows users to immerse themselves in an artificially created world that appears real. Large companies like Google, Microsoft, Apple, Valve, Epic Games, Roblox as well as smaller startups are working on creating products for the Metaverse as we speak.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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XR Today - Mixed Reality tag

DECEMBER 28, 2023

With the Varjo XR-4 series, the tech leader aims to offer a more affordable and diverse alternative to upcoming headsets like the Apple Vision Pro. Plus, the spatial audio, combined with some of the world’s highest-resolution passthrough cameras, creates a truly immersive, natural experience for users. What is the Varjo XR-4 Series?

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), Here you are my flower for you! Image by OceanX).

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. VR is about immersion. They do NOT do immersion, or, if they do, they don’t do it well. The tech industry is gearing up for a new paradigm shift.

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The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. This is the story of my life for half of the posts I read about Apple. Useless news.

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. Let’s see how Apple and Google will answer. Some good roundups of creative immersive experiences. More info (The Remedy) More info (Immersive storyboards). Top news of the week.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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The Ghost Howls

MARCH 27, 2023

Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled. It is a lightweight Python package capable of harnessing the heavyweight power of speech AI (NVIDIA Riva) and large language models (LLMs) to simplify user interactions in immersive environments.

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. This aids collaboration and productivity between staff on – and off-site.

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The Ghost Howls

OCTOBER 26, 2020

In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Facebook and Microsoft publish two interesting research projects for VR. This week, Facebook and Microsoft have released two interesting works from their R&D department.

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XR for Business Podcast

JULY 7, 2020

With the next generation of Playstation set to hit shelves this holiday season, the big news in the gaming circuit is the revelation of Unreal Engine 5. Unreal Engine manager Marc Petit explains the many other use cases this technology promises. Today, we're speaking with Marc Petit, general manager of Unreal Engine at Epic Games.

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Hypergrid Business

FEBRUARY 28, 2020

Unreal Engine 4 is also an industry standard although it has a steeper learning curve than Unity. Vuforia, a free to use development kit which supports many devices including Tango phones, EasyAR, ARKit for Apple devices; and ARCore from Google, Oculus and OpenVR, are also popular options these days. Both are free to download and try.

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The Ghost Howls

OCTOBER 15, 2018

It is a set of very high-quality headphones that are able to offer truly immersive and spatial audio, with a unique feature that lets you blend the audio of the AR experience and of your real world in an optimized way. The popular Angry Birds game, but for immersive augmented reality. MagicScript.

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The Ghost Howls

SEPTEMBER 20, 2021

Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI. Apple Event was not about AR, like, at all.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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The Ghost Howls

JUNE 23, 2019

You know, I’m here for the Sandbox Immersive Festival that will begin tomorrow and I’m ready to tell you all my experience here! nReal has also been sued by Epic Games for its name that is too close to “Unreal”. Stay tuned on my blog for updates about this new adventure of mine. Anyway, everyone is waiting for an official sentence.

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The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4. The inside-out tracking was more "swimmy" on Focus, but I tried it in an environment with a lot of dynamic features (i.e.

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The Ghost Howls

MARCH 1, 2021

All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated. This means that if you develop an experience using OpenXR, you can run it on Oculus, SteamVR, and Microsoft runtimes with no modification. More info.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. I think we built a reputation in the immersive technology space.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. I think we built a reputation in the immersive technology space.

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XR for Business Podcast

JULY 28, 2020

I think we built a reputation in the immersive technology space. And we work across the whole gamut of immersive tech, from 360 video -- which is less the flavor of the month now -- through to real time based experiences across Microsoft Hololens 2, and in AR. I think we built a reputation in the immersive technology space.

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ARVR

JULY 17, 2020

For a good Mixed Reality experience, the degree of immersion is key in making you believe what’s in front of you is the real deal. This has 3 main components to it, dictated by hardware: Wait, how is this different from things like Microsoft’s Hololens? What about Apple Glass? That’s not all. How similar?

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The Ghost Howls

JULY 20, 2020

The Fraunhofer Institute for Telecommunications (FIT) together with various partners from industry including Apple, Ericsson, Huawei, Intel, Microsoft, Qualcomm, and Son y has confirmed the release and official adoption of H.266/Versatile Not a great evolution from Microsoft. 266/Versatile Video Coding (VVC). Discover it.

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VRScout

SEPTEMBER 14, 2016

Using the Unreal Engine 4, NASA has created an extremely detailed and realistic VR model of the interior of the ISS, and astronauts use the Manus gloves in the model for training simulations. This is not NASA’s first foray into mixed reality – they also have a partnership with the Microsoft Hololens for support on the ISS as well.

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The Ghost Howls

AUGUST 4, 2019

video) More info (Unreal Engine with Octane Renderer) More info (Wi-fi is not enough for VR streaming). Microsoft has just released its OpenXR implementation, while other companies like Oculus and Epic Games are still working on theirs, and they will be released soon. Apple is working on AR/VR. Other relevant news.

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